AI GUIDE FOR BOARDS IN SINGAPORE
Section IV: Ethics and Trust
Stakeholder Trust Expectations
Stakeholders
Trust expectations
Customers
Assurance that AI-driven services are safe, reliable, fair and respectful of personal data privacy. Customers increasingly expect transparency regarding when and how AI is used in decisions that aect them, together with accessible pathways for human review or recourse, where appropriate. Condence that AI is deployed to augment human capability rather than remove accountability. Employees expect clarity regarding how AI aects roles, performance evaluation and workplace decisions, together with meaningful investment in reskilling, workforce transition and responsible job redesign. Condence that the board and management are exercising disciplined oversight of AI-related opportunities and risks. Investors increasingly expect transparency regarding AI strategy, governance, cyber security, regulatory compliance, operational resilience and the sustainability of AI-related investments. ey also expect assurance that AI adoption will generate long-term enterprise value without creating unmanaged legal, reputational or ethical liabilities. Assurance that integrated AI-enabled workows do not introduce vulnerabilities, data leakage, intellectual property risks or operational instability into shared supply chains and ecosystem relationships. Partners also expect appropriate governance over third-party AI systems, data- sharing arrangements and cyber security controls. Evidence of eective board oversight, compliance with applicable laws and regulatory expectations, and robust governance over high-impact AI systems. Regulators might expect organisations to demonstrate accountability, explainability, risk management and appropriate human oversight over AI-enabled decisions. Condence that AI is deployed responsibly, ethically, and in ways that support broader societal trust and resilience. Society increasingly expects organisations to avoid harmful bias, misinformation, unsafe automation, or exclusionary outcomes, while ensuring that AI adoption contributes positively to economic participation, human wellbeing and sustainable development.
Employees
Investors
Business partners
Regulators
Society
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