Business Plan 2024 | Changing Perceptions, Shaping the Future
Key Strategies and initiatives were defined while considering four essential elements:
Clarity of VJ Role, Purpose and Deliverables
'Changing Perceptions, Shaping the Future' - Promoting Jersey, enabling tourism growth and building a prosperous and sustainable visitor economy.
Islandwide Collaboration Listening to feedback, insights, expertise, forging strong relationships within our industry, Ports of Jersey, government and Jersey ALOs, to achieve best outcomes.
Government/Ministerial Priorities Alignment
Focus on growth from UK/Europe, visibility of 'Brand Jersey' and put sustainability, responsible tourism and inclusivity at the heart of our plans.
Maximum Impact of Government Grant Transform the way we work to compete in a digital world, and invest in campaigns that deliver a strong ROI, targeting the most relevant visitor profiles and segments.
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