Source Markets | Expanding our Customer Audience
UK customer sentiment for travel optimistic for 2024. B2B partners are forecasting stronger demand overall.
Overall Consumer trends changing to later booking pattern. Our marketing spend will be spread across the year with "always on" approach.
Maintain our key legacy customer segments, "Easy Explorers" (aged 55-74) and maximise impact via digital channels. Target the " Moment Makers " (aged 25-44) younger, urban professionals with time and disposable income. We will develop curated itineraries, targeting seasonal dispersal for these customers.
Build our awareness in UK, France, Germany, with easy to book, relevant and compelling products and itineraries. We will prepare 'easy to activate', sales & marketing frameworks, ready for new route launches.
Source: Visit Jersey/PwC/TTG
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