AGC's 13th Annual West Coast Conference Book

Participating Company Profiles - Day Two

Maven makes you smarter. Maven's technology figures out what people know and provides tools to learn from them, eliminating most of the time, frustration, and expense associated with getting answers to business and technical questions. These tools include short surveys, phone discussions, online panels, and other ways to directly interact with all kinds of niche expertise or hard-to-reach experience, from rural farmers to Silicon Valley executives. With our community of over 500,000 professionals in every industry, Maven delivers on-demand expertise and powers customized knowledge discovery to provide clarity to your toughest challenges.

1821 Union Street San Francisco , CA 94123

Company Representative: Wyatt Nordstrom, Chief Executive Officer

Wyatt Nordstrom has over a decade of experience in high technology and investment research. He began his career at Applied Mate- rials, where he held a variety of roles in engineering, product support, and business management. After leaving Applied Materials, Wyatt served as the West Coast head of the Technology, Media, and Telecommunications practice at Gerson Lehrman Group. Most recently he served as the Director of Paid Research and Events at Think Equity Partners, a global boutique investment bank and in- stitutional brokerage. Wyatt holds a BS in Materials Engineering from Rensselaer Polytechnic Institute.

MediaRadar is a software business that provides a dashboard of insights to help media com- panies sell more advertising. The company has 1000+ clients, ranging from NBCU to Busi- ness Insider. Growing 30% YOY. 100% SaaS. Based in NYC.

252 West 37th Street, 9th Fl New York , NY 10018

Company Representative: Todd Krizelman, Chief Executive Officer

From 1994 to 2001, Todd led theGlobe.com from inception to taking it public on NASDAQ; this online community grew to 20 million monthly users and was a Top 25 site for five consecutive years. After, Todd joined the largest European media company, Bertels- mann, where he worked for their publishing businesses, Gruner + Jahr. It was then that Todd began to recognize the challenges of selling advertising including lack of data, time-intensive research, and the increasingly fragmented landscape of advertising. With his expertise in ad sales and innovation, Todd founded MediaRadar in 2006. Todd is a graduate of Cornell University and Harvard Busi- ness School.

MindTouch was founded in 2005 by two former members of Microsoft’s Advanced Systems Research Team – Steve Bjorg, our CTO and Aaron Fulkerson, our CEO. It has since evolved into a spirited Customer Success driven SaaS company with top-tier clients like MakerBot, Paypal, Intuit, Accenture, and more. MindTouch turns user manuals into a digital experi- ence. This is a new category of software that doubles web traffic and increases customer engagement.

101 W Broadway, Suite 1500 San Diego , CA 92101

Company Representative: Aaron Roe Fulkerson, Chief Executive Officer

Aaron Fulkerson is a Founder and the CEO of MindTouch. Aaron created the company to be a provider of cloud based software that uses product and support content to drive customer engagement and success as a way to doubles website traffic, shortens sales cycles, and turns new users into experts and brand advocates. Previously, Aaron worked at Microsoft in Advanced Strategies and Policies where he researched distributed systems. Aaron has informed national education policy at the White House. Aaron is an Advisor Little Bird and Butnami. Aaron has been a contributing writer at CNN, Fortune, Gigaom, ReadWriteWeb, TechWeb, CMSWire and Forbes Magazine.

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