US, the percent of 18 to 29-year-olds who consider a college education to be “very important” has dropped drastically, from 74 percent to just 41 percent (2013 vs 2019). Despite these projections, CWU is experiencing a similar level of applications from Washington residents compared to the record-breaking fall 2019 cycle. However, the total application pool is down 4 percent, demonstrating a drop in non-resident and international applications. Overall, CWU’s admitted-student pool is slightly ahead of last year (+0.3 percent). Traditionally underrepresented student groups (TUSGs) once again comprise more than 50 percent of our current application pool. Community and technical colleges continue to experience enrollment declines, which likely will continue to negatively impact CWU transfer enrollments. However, multiple initiatives were launched this fall and to increase our services and recruitment of transfer students. The departments of Admissions, Extended Learning and Outreach, Registrar Services, Student Success, Public Affairs and others are collaborating to improve the preparation, transition, and progression of our transfer students. A renewed focus on University Center and online transfer recruitment will improve pathways to CWU. In many ways, Central is better positioned than most for the future, as strategic enrollment management and retention plans will help mitigate environmental factors negatively impacting enrollment. To meet enrollment-growth goals, multiple strategies have been developed and launched across the university. Currently, the overall fall 2020 enrollment picture is flat to moderate growth for new students and an increase in first-year student retention. However, with the unexpected increase in projected spring CWU graduation numbers, overall enrollment will likely be lower than fall 2019. Although our efforts will result in positive recruitment and retention gains, contingencies for a slight dip in overall enrollment should be considered.
Submitted:
Approved for Submittal to the Board.
Josh Hibbard, PhD Vice President for Enrollment Management
James L. Gaudino President
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