Gem Publishing July 2018

$100K MIT Boost

did they accept and schedule one or more crowns as a result? Enter the fee for the crowns accepted and scheduled as a result. Finding just two deep cracks (on otherwise asymptomatic teeth) per week could be worth a SIX-FIGURE BUMP annually! The form helps to ensure you are consistently using transillumination and helps to quantify acceptance rates of the solution you propose (most often crowns). The key to challenges is to begin using them (no more than TWO to start!) … then never stop. Even if you wait 3–6 months after you’ve deployed your first two … adding your third on month seven is terrific! By the end of the year, you’ll be consistently deploying four systems and strategies proven to help you deliver better dentistry and make a whole lot more money. “But Tom, how can I get my team on board?” Well, Dr. Jeff Cohen has a great approach. Micromanaging is one of the worst ways to run a practice, and Jeff has found a great solution. Rather than micromanage, he leads by example and asks his team for their ideas on how to proceed. Show the 13 available GG12 Challenges to your team and allow them to decide where to begin. 083 “$500K* MIT Boost. 16 Gems 1st Class Dental Experiences” provides a complete breakdown of how challenges can transform your practice. Tom Rich shared with us a “Gem” at one of our retreats a few years back: “Measure it, and it’s going to improve ... measure and report, and enjoy exponential improvement!” This sentiment holds true now more than ever, and with the challenge forms we provide on the website, it’s easier than ever. *No, that’s not a typo! Watch this video and see how $100,000 (referenced above) could potentially grow into a $500,000 revenue increase for your practice! experienced anything like our retreats in all their years attending dental continuing education. Experience it for yourself and form a lifelong bond with other GG12 and GIC family members. Register now!

So I know you’re probably thinking, “Tom, what is this MIT boost?” Well, it serves as a moniker for “Measure IT.” Without tracking, your practice has no way to measure progress and gauge growth. That’s one of two reasons we’ve provided the challenge forms on InsidersCircle.com. The other reason is to ensure that the Systems, Strategies and Toolkits … the actions you want taken in your practice are being deployed week in and week out … consistently, and at the highest possible level! These challenge forms, if you apply them properly, can help you help your patients achieve better health while altering the foundation of your practice. Choose JUST TWO challenges. The choice which is entirely up to you. These forms provide a system to not only grow your practice but also to hold your team (and yourself!) accountable. Why just two? ‘Cuz otherwise, you’ll drive your team nuts! Trying to start with too much too soon results in nothing done well. Master two Toolkits and their challenge forms — such as Fluoride and Perio verbal skills or Perio and Cracked Teeth — ONLY after you are seeing consistent and significantly improved results, then add in just one more Toolkit and its challenge form. The forms are simple to follow and can provide immediate results when appropriately applied. Two challenges a week can easily represent a $2,000 increase in revenue — which is $100,000 annually. So let’s use Cracked Teeth as an example. To deploy the challenge, simply enter the first name and last initial of every patient upon whom you used transillumination. Enter Y or N — For the latest up-to-date information about what’s happening on Planet Gems, go to InsidersCircle.com and click on “Calendar” (menu bar, top left of home page). If you have questions, please contact your Personal Gems Concierge or call 1-888-880-GEMS (4367). 90-Minute GG12 Team Training Webinars: GG12 Team Training Toolkit Dental Practice Transformation members, please block out this monthly program. These occur just once each month, but they could easily be the most important 90 minutes you and your entire team will invest. GG12 Office Hours: Twice each month, my office door is open for your visits. This is an optional opportunity for GG12 doctors and team to reach me directly with questions about dental practice management.

July 10; 10:30 a.m. to 11:30 a.m. EDT — GG12 Office Hours

July 18; 11:00 a.m. to 12:30 p.m. EDT — GG12 90-Minute Team Training Webinar

July 25; 8:30 p.m. to 10:00 p.m. EDT — GG12 & Gold PLUS Mastermind Webinar

July 26; 11:00 a.m. to 12:00 p.m. EDT — GG12 Office Hours

September 12–15; GG12, Gold PLUS, and Gold Members’ fall retreat

REGISTRATION FOR THE FALL RETREAT IS NOWOPEN! Click on the fall retreat banner, (top left corner of our homepage).

GG12 and Insiders’ Circle™ Members’ Spring and Fall Retreats: Doctors and team members often tell us they have never

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InsidersCircle.com | 1-888-880-GEMS (4367)

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