Sometimes, even the Pros need a helping hand. While our team is chock-full of talented writers and editors, that doesn’t mean we’re above using spell check or riddling the AP Stylebook with bookmarks. These tools are invaluable to our An App Worth a Thousand Typos
check, or you can have it meticulously check your documents for passive voice and word repetitions.
As the leaders in the newsletter business, we know the power of the written word. Grammatical mistakes and stylistic missteps can easily bruise your brand’s image, whether in a newsletter or on
work, which is why we’re excited to feature a relatively new app that writers can add to their arsenal: Grammarly. For those who haven’t heard, Grammarly is a web extension that integrates with your browser and functions as your personal editor. From spelling and grammar to word economy, the app will catch mistakes and make suggestions as you write. Whether you’re writing an email, a blog post, or even a tweet, Grammarly will ensure you always put your best foot forward.
a social media post. Solid editing makes the difference between writing affectively and writing effectively. That’s why we put everything we print for our clients through a rigorous review process.
Unfortunately, we as individuals can’t have a team of expert editors helping us with every single thing we write on the web. Even if you do have an expansive content team in your own marketing department, chances are you don’t run every post, tweet, or email past them before you hit send. That’s the value of Grammarly — consistency. If you want to ensure your social media persona conforms to your standards for print materials, or if you want to make sure your whole team writes at their absolute best, Grammarly is right for you. Put this tool in your digital kit, and you’ll write like a Pro. off, bottled, and shipped off to a distributor. There are other methods, such as expression (aka cold pressing), but because steam distillation is so easy to do, most essential oils you see on the shelf will have gone through this process. Lavender essential oil is harvested from sheaves of lavandula angustifolia, that purple herb you see all over gardens across the United States. There are lavender farms all over the world, from California to Japan to Brazil, but the biggest world producer of lavender is, interestingly, Bulgaria. Tea Tree oil comes from the leaves of melaleuca alternifolia , commonly known as narrow-leaved paperbark, a short, bushy tree that produces white, fluffy flowers in the spring. The trees are endemic to Australia, but today are usually farmed in New South Wales or Queensland. Bergamot is distilled from the peels of lime-green bergamot oranges, or citrus bergamia . Most of it comes from coastal areas around the Ionian Sea. Whatever you do with it, use it sparingly on your skin — it can amplify skin damage from the sun!
Now, to some, this may sound intrusive. No one likes a backseat writer, after all. Grammarly avoids this in two ways. First, its intuitive user interface provides instant feedback without feeling invasive. Suggestions fade into view as you write and move along with you, so there’s no need to be concerned about breaking your writing flow. Second, you can make Grammarly as astute as you need it to be. You can dial it down to a simple spell
Where Essential Oils Come From
Call it a pseudoscientific fad or a medical revolution; either way, essential oils are more popular today than they have ever been. Though research on the efficacy of lavender, ginger, and the dozens of other sweet-smelling oils is conflicting at best, people are using them at an astonishing rate. In fact, according to Stratistics MRC, essential oils were a $5.91 billion industry in 2016 and are expected to reach $12.85 billion by 2023. Whether you are an essential oil acolyte or fly into a rage at the faintest hint of bergamot, your mind is probably already made up about aromatherapy. The question remains, though: Where does all this delicious-smelling stuff come from? Most essential oils are derived from a process called steam distillation . Soon after harvest, the plants are placed on a mesh inside a sealed still, into which steam is injected. As the steam rises and envelops the plant, it breaks it down and lifts its constituent components up through a tube and into a condenser. The condenser cools the resulting vapor and collects it in liquid form at the bottom. Since essential oils do not mix with water, they float on the surface, where they’re siphoned
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