COMMERCIAL VEHICLES
Hino sales holding up despite turmoil in global automotive industry “Sales by Hino and the other Japanese truck manufacturers are showing more resilience than their European counterparts in a global automotive industry that is in greater turmoil now than ever in its 150-year history,” says Anton Falck, Vice President of Hino South Africa. He was speaking at a media briefing at the Nampo agricultural show at Bothaville in May.
workforce. However, they now face a changing situation where increasing numbers of vehicles are arriving at the South African ports as built-up imports. This is another gamechanger that we, the local manufacturers, must face,” added Falck. Hino SA sales Last year Hino SA again exceeded sales of 3 000 units with its four truck ranges. The actual total of 3 178 units gave Hino a 10,2% share of the total SA truck market, which was slightly down on the total of 3 343 units and a 10,8% share in 2024. This year looks similar, with total sales of 930 units in the first four months of 2026 and the company is confident of again exceeding the 3 000-unit mark for the year. Hino Motors Japan, has recently become part of a new company, Archion, with Mitsubishi Fuso, to ensure the combined strength of the two brands in terms of all aspects of vehicle design and manufacture. This, together with long established reputations for outstanding after sales service, will ensure they remain competitive in a rapidly changing market. Datatrack “We at Hino South Africa are very proud of our ongoing strong performances in the local Datatrack quarterly customer care
Hino South Africa is very much alive and well prepared to take up the challenges of a rapidly changing market, with our main focus and our efforts always being ensuring we have satisfied customers.
Anton Falck, Vice President of Hino South Africa.
U ncertainty about the future, ever-changing legislation, and tariff barriers as well as rapidly rising energy prices are among the challenges that vehicle manufacturers face in these tough economic times. Countries such as
South Africa are integrated into global supply chains so are also affected by the global unrest. “Here, in South Africa, we have a well-established vehicle manufacturing sector which supports many component makers and employs a substantial
CAPITAL EQUIPMENT NEWS JUNE 2026 12
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