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8. DentalMarketing.net
Just have your Personal Gems Concierge put us in touch via email if you’d like my help designing your billboard.
Many of our members have hit HOME RUNS with postcard campaigns run by this company. If you are going to try it, reach out to me. I can put you in touch with the right writers, designers, and editors to make sure your postcard has the greatest chance of success.
6. Zocdoc.com
Zocdoc.com is a great way to have leads come directly to you. It only costs $3,000 for 12 months. If you reviewed our last edition, you know that $250–$300 for new patient acquisition is what we recommend. If you use Zocdoc, it only takes one patient a month to hit our average acquisition cost of $250 per new patient. We have members who are doing far better than that by using this service. Zocdoc.com books millions of appointments per month, so if it’s still available in your area, grab it now. The average lifetime value of a patient is $4,800, so one new patient in 12 months is really all you need to have the ad cover itself. Many of you know that, decades ago, 1-800-Dentist was one of the strongest ways to advertise. In recent years, maybe not so much; however, we have had several members, including GG12 Coach Lisa Weber, who have done extremely well with 1-800-Dentist. In order to achieve success, you need to set very specific parameters as to what type of lead you’ll accept: no one more than 4 miles away, no Medicaid, and only a lead you’ll be able to direct-connect with live. 7. 1-800-Dentist
9. Free Standing Inserts (FSI)
Newspaper inserts are a great way to gain exposure and implement new patient marketing campaigns. Jerry Jones and GG12 Coach Lisa Weber are great resources for understanding the best ways to use FSIs. Set up a coaching call with her today to learn more. For these 9 Keys to achieve results for your practice, you must deploy at least 6 or 7 of them simultaneously. Once you’ve done that, I strongly encourage you to reach out to me after a few months and let me know how the Gems discussed in the last three issues of “New Frontiers” have affected your new patient flow. Remember that all marketing is a test. If some of these strategies don’t bear fruit for your practice, then cut them loose. If you’re struggling to understand how to implement these methods, have your Gems Concierge schedule a call with your coach so they can walk you through the process step by step. Gems Insiders’ Circle™ Quarterly Q&A Webinars: Four times each year, I’m available in the evening for up to 90 minutes to answer your questions about any dental practice management topics of your choice. GG12 and Insiders’ Circle™ Members’ Spring and Fall Retreats: Doctors and team members often tell us they have never experienced anything like our retreats in all their years attending dental continuing education. Experience it for yourself and form a lifelong bond with other GG12 and GIC family members. Register now!
For the latest up-to-date information about what’s happening on Planet Gems, go to InsidersCircle.com and click on “Calendar” (menu bar, top left of homepage). If you have questions, please contact your Personal Gems Concierge or call 1-888- 880-GEMS (4367). 90-Minute GG12 Team Training Webinars: GG12 Team Training Toolkit Dental Practice Transformation members, please block out this monthly program. These occur just once each month, but they could easily be the most important 90 minutes you and your entire team will invest.
August 8; 11:00 a.m. to 12:00 p.m. EDT — GG12 Office Hours
August 22; 11:00 a.m. to 12:30 p.m. EDT — GG12 90-Minute Team Training Webinar
August 22; 8:30 p.m. to 10:00 p.m. EDT — GG12 and GIC Gold PLUS Quarterly 90-Minute Q&A
August 24; 12:00 p.m. to 1:00 p.m. EDT — GG12 Office Hours
September 12–15; GG12, Gold PLUS, and Gold Members’ fall retreat
GG12 Office Hours: Twice each month, my office door is open for your visits. This is an optional opportunity for GG12 doctors and teams to reach me directly with questions about dental practice management.
REGISTRATION FOR THE FALL RETREAT IS NOW OPEN! Click on the fall retreat banner (top left corner of our homepage).
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InsidersCircle.com | 1-888-880-GEMS (4367)
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