Brand Identity System & Guidelines

12. photography

rules

Which photos capture Impact Church the best? • Photos of the Sunday worship experience (specifically photos of people singing, worshipping, hugging, laughing, and using technology; photos of families; photos of children playing and serving; photos of Millennials; photos of the praise and worship team; photos of the speaker). • Photos of candid moments of people serving others.

*Here is a collage of the type of photos to shoot for Impact Church.

1. Focus more on capturing “ lifestyle ” moments rather than head-shots and portrait shots. 2. Focus more on capturing “ candid ” moments rather than planned shots. 3. Be mindful of the church’s brand, message, and culture when deciding what moments to capture.

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