Brand Identity System & Guidelines

13. promotional material

rules

1. Incorporate the fonts and colors from this document in the promotional material created. 2. Avoid using outside fonts for promotional material. 3. All promotional material must have a look, feel, style, and approach when created that is consistent with the [10. Mood Board]. 4. Promotional material should incorporate the type of photos described on [11. Photography].

Old approach to promotional material.

New approach to promotional material.

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