14. social media
rules
Facebook: 1. Facebook is a conversational and video-content driven platform. 2. Focus less on just posting content and more on creating opportunities for engagement with followers and fans. For example, ask questions about the messages on Sunday to get feedback and responses, hold contests, create polls to get feedback, do trivia, etc. Turn your posts into moments to create engagement. 3. Video converts well on Facebook. Posting clips of the worship experience (ie. music and message), clips of people serving, and clips of upcoming events are great ways to get engagement. 4. Quotes convert well on Facebook. Taking a quote from Pastor Olu or one of the speaker on Sunday and turning it into a post is a great way to get engagement. Avoid using quotes from outside people or random quotes that have already been created into graphics. 5. Gifs convert well on Facebook. Taking a video clip of the worship experience and making a 3 to 5 second gif is a
great way to get engagement. 6. Reference Elevation Church: • facebook.com/elevationchurch.org 7. Reference Hillsong Church NYC: • facebook.com/HillsongNYC
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