Brand Identity System & Guidelines

14. social media (cont’d)

rules

Instagram: 1. Instagram is a photo sharing platform, so images tend to convert better than text-based graphics. 2. Post more lifestyle photos, candid photos, and images of people serving, leading, worshipping, laughing, and hugging at Impact Church. Reference photos described on [11. Photography]. 3. Instagram allows you to add up to 30 hashtags to a post. Along with using hashtags specific to Impact Church, also consider using hashtags that would be relevant to the church and popular for people to search. This makes it easier for Instagram users to find Impact Church when they search these hashtags. For example…

• #church, #worship, #music, #love, #family, #community, #jesus, #bible, #atlanta, #atl 4. Reference Elevation Church: • instagram.com/elevationchurch 5. Reference Hillsong Church NYC: • instagram.com/hillsongnyc

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