10 MINUTES TO A HIGHER AVVO SCORE?
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Speaking of simple tweaks, there are five that you can make to your firm’s website to create a similar business- boosting effect. None of the tweaks change your site materially, but more people will be able to find you, more people will call or leave a message, and you’ll get more clients as a result. These tweaks will even help bring in clients from nearby cities you never get calls from (so far). The best part is these tweaks only take 30 minutes or so for you or your web admin to put in place. If you’re interested in learning more about these five simple tweaks, I recently put together a short guide that shows you step by step — with clear language and photos — how to apply these tweaks in about half an hour. You can get a complimentary copy over here:
The Avvo employee poked around his profile for about 30 seconds — while they were still on the phone — then she literally changed one little setting on his profile, and his score immediately shot up to a 9.1. Isn’t that fantastic? All from a 10-minute phone call and the push of a button. If you want to increase your Avvo score, it might be worth giving Avvo a quick call. Just 10 minutes is a small price to pay if they can tweak one little setting and raise your score that fast. It’s well worth it, in my book, because a higher Avvo score can quickly translate into more business. I love sharing simple little tweaks like this because they take almost no time to implement but make a significant impact on your bottom line.
Running a business is hard, but you know what’s even harder? Running a fake business. Front companies have been around since the early 1900s and have been steadily increasing in recent years. A front company is a business that presents itself as one entity but operates as another. They are usually set up by an organization with the intent of disguising an ulterior motive. In some cases, this is for good reasons. The CIA sets up front companies to give their agents legitimate backstories. In other cases, front companies are created to protect criminal organizations. Here are some of the latter. CASINOS Most businesses never get off the ground because they can’t find startup capital. You need these funds to pay employees, purchase operating space, and provide your service. In the case of the early days of Las Vegas, limited oversight and regulation allowed businesses to operate like the Wild West. Mafias could build casinos without too many questions about where the money came from or how much went through their operation. Racketeers could take funds obtained from criminal ventures, send them to Vegas, and claim them as house winnings. BARS Building a strong customer base is one of the toughest parts of any successful business. Well, when you can create customers out of thin air, you eliminate that variable. Before bars began to be regulated, this is precisely what made them ideal front companies. Bar owners could create invoices for patrons who never existed and use the cash from their hidden illegitimate practice to make these patrons appear real. SHELL CORPORATIONS The constant upkeep of a brick-and-mortar location can be a huge expense for any owner. But if your business only exists on paper, you don’t have to deal with any of those complications. This is one reason shell corporations make great front companies. Shell companies aren’t illegal by any means, but they can be used in illegal ways. Many criminal organizations use them to hide money from investigators or to make illegal profits seem legal. Operating a front company is hard because there is no shortcut to success. Truly successful companies achieve their missions through vision and values, not fronts. Integrity makes people resonate with a brand, and that’s one thing you can’t fake. ARE FRONT COMPANIES STILL BUSINESSES?
Speakeasy.Marketing/5tweaks
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
2nd Edition
• Five new chapters, live chat, what’s changing for personal injury attorneys marketingwise in 2018, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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