GROW YOUR LAW FIRM IN 2019
73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | JUNE 2019
HOW MANY NEW CLIENTS SHOULD YOUR WEBSITE ATTRACT?
Let’s talk about your firm’s website. Ever wondered how it stacks up against other websites of firms in different metro or practice areas in terms of attracting new cases and clients? If so, here’s a stat you may want to tuck away. Based on our experience taking on and then improving more than 630 attorney websites over the last seven years, I can confidently tell you the following: The average website for a small firm or solo attorney can, and probably should, generate five new clients per month. Let’s unpack that, because there are a few important points. When I say “can,” what I mean is that with the right improvements, most attorneys and smaller firms should achieve those results. The reason I say “average” is because while some websites may (for whatever reason) attract fewer than five clients, a lot of attorneys will find (just as many of our clients did) that they attract as many as 10–15 new clients. If your website isn’t getting anything close to these results, it could be an indicator that something needs to be fixed. It could be a big thing. But it’s more likely that there are only a few tweaks you need to make to both attract more traffic from Google and better convert those site visitors into calls. Do you know about our Video Site Review service? It’s complimentary for attorneys who get this newsletter. Here’s how it works: I will open your firm’s website in a browser tab and give it a once-over with my critical marketer’s eye while my screen-capture software records everything — both the screen and my comments. The resulting video recording is sent to you for review.
You’ll get a laundry list of specific tweaks, improvements, and major changes you need to make to your website to attract more calls and clients. There’s no follow-up required. You won’t need to get on the phone or go through any other hoops to get this recording. (Although, you can.) Is there some kind of catch? Nope. However, at the end of the video review, if I think we might be able to help you dominate Google in your metro and practice area and attract more clients, I will spend a few minutes talking about our paid marketing service. Does that sound fair? If so, follow the link below to confirm your URL, and I’ll review your website over the next few days and have my assistant send the recording to you. Speakeasy.marketing/review
–Richard Jacobs
Published by The Newsletter Pro . www.NewsletterPro.com
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DEFEAT I NG THE SUMMER SLUMP 3 Ways to Keep Up Productivity During the Summer
GET MOVING Sitting at a desk for eight continuous hours can stagnate productivity at any point during the year, but during the summer, there’s an easy way to remedy it: getting a little exercise. Since the sun is shining, why not take advantage of it while you work? Try scheduling couple of hours. Moving around boosts productivity, and doing it outside can be a great change of scenery. DRESS DOWN If shirts and ties are the norm at your business, you might want to consider embracing the laid-back vibe of summer by relaxing the dress code a bit. It’s a small way to ensure employees don’t feel like they’re missing out on all the perks of summertime without losing productivity. Plus, who wants to wear a suit in July? It’s tough to compete with the allure of a warm summer day, but sometimes those days can work to your advantage if you make a few simple swaps in your everyday work routine. a “walking meeting” outside, or implement exercise breaks every
RELAX THE WORK HOURS If you’re in a management position, consider tweaking the standard 9-to-5, Monday through Friday schedule a little bit. Some businesses will implement a 9/80 schedule, meaning employees work 80 hours in nine days instead of 10, so they can get every other Friday off. Some businesses will let employees work half days on Fridays during the summer, and others will let employees work remotely on certain days.
June 21 marks the official beginning of summer and the productivity slump most businesses experience. The sun’s tantalizing rays draw your eyes from computer screens or conference room meetings to the outside world. A weekend of fresh air, sunshine, and cool evenings on the back porch infiltrate your mind. Your productivity is sapped, but you’ve still got work to do. So, what can you do? Here are a few ways to combat the summer slump.
5 WEBSITE TWEAKS THAT GET YOU MORE CASES
working with a new client. They are quick and reliable ways to get more cases. A few years ago, we produced a short cheat sheet that outlines these five tweaks and shows you how to implement each one. What’s more, we update it several times each year. We just made some updates to our “5 Simple Tweaks” report so it fully reflects what’s working for our clients in 2019.
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Over the years, we have discovered, verified, and perfected a number of small yet powerful tactics that create these early wins quickly. In fact, there are five of them. These five simple tweaks are the first things we implement when we begin
Download a complimentary copy over here: Speakeasy. marketing/tweaks.
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THE 3 CARDINAL RULES FOR EFFECTIVE EMAIL COMMUNICATION
THOUGHT ABOUT GETTING A WIKIPEDIA PAGE?
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We don’t know. But Bert Martinez does. It’s something he reveals in his podcast. (We do know, however, that it is far easier than most people realize.)
Not everyone can get a Wikipedia page. As far as the authorities who run it are concerned, you have to be a “person of public interest” — i.e., an authority in
Don’t Be ‘That Guy’
your field who is respected. Most people know this, which is why having a Wikipedia page can more or less elevate your perceived status overnight. It truly is a game- changer. This raises an
The average businessperson reads and composes more than 120 emails every day, but there is an overwhelming amount of business emails that seem to be written with no apparent regard for the reader. A massive chunk of people’s workdays is wasted wading through irrelevant, unclear, or incomprehensible messages. To remedy this issue, it’s vital to understand the keys to effective online communication, both to stem the tide of annoying and unnecessary emails and to protect your reputation as a professional. Here are three rules for effective email communication. 1. TIGHTEN IT UP. When your message is sitting in an inbox packed with dozens of others, it’s essential to respect your reader’s time. Make the contents of the message clear from a glance at the subject line. Your subject line is what will draw the attention of the recipient — or lead them to skip over it altogether — so be specific and relevant. In the body of the email, your reason for emailing, as well as all the important points, should be immediately clear. Keep it as concise and as transparent as possible. 2. WRITE LIKE A HUMAN BEING. Many professionals assume that the need for brevity means they can get away with short, robotic missives. Managers are especially guilty of this, sending out single-sentence messages in all lowercase letters with nary an emotion. We get it; you’re busy. But it’s worth taking an extra moment of your time to craft an email that carries the human element as well. It’s important to take a professional tone and to keep communication brief, but you can still write, to some degree, like you talk. This will show recipients that you take communicating with them seriously. 3. FOR THE LOVE OF ALL THAT IS HOLY, REPLY TO THE EMAILS YOU RECEIVE. Again, you’re busy, and you’ve got to prioritize your work, but consistently ignoring emails is a clear sign of negligence and will make you unpopular among your coworkers. If you don’t have time to think of a clear answer, a simple confirmation that you received the message goes a long way. While you can safely ignore all those companywide filler emails you receive each week, you need to show your coworkers and contacts that you’re willing to put in a little effort and that you’re on top of your responsibilities.
You might want to check it out: Speakeasy. marketing/ wikipedia.
important question: How does Wikipedia determine if you are an authority?
REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH
3rd Edition
• Five new chapters, live chat, the 2019 marketing changes for personal injury attorneys, and more. • Completely revised and updated for 2019. • Complimentary copy mailed or emailed upon request.
Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.
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HOW MANY NEW CLIENTS SHOULD YOUR WEBSITE ATTRACT? 3 WAYS TO KEEP UP PRODUCTIVITY DURING THE SUMMER THE 3 CARDINAL RULES FOR EFFECTIVE EMAIL COMMUNICATION 5 WEBSITE TWEAKS THAT GET YOU MORE CASES THOUGHT ABOUT GETTING A WIKIPEDIA PAGE?
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THOUGHT ABOUT GETTING A WIKIPEDIA PAGE? Not too long ago, we recorded a podcast with positioning expert Bert Martinez. He specializes in helping attorneys — as well as other respected professionals, like doctors and dentists, etc. — elevate their status. One of his most powerful tools? Wikipedia. You see, not everyone can get a Wikipedia page. As far as the authorities who run it are concerned, you have to be a “person of public interest” — i.e., an authority in your field who is respected.
When we first start working with a new attorney client, one of our first priorities is to earn an “early win” as quickly as possible. By that, we mean to help them attract more cases. Why? Because it creates momentum. It reassures our new client that trusting us to look after their firm’s marketing was a smart choice. It sets the tone for the next 6–9 months, which is when we really start cooking with gas. 5 WEBSITE TWEAKS THAT GET YOU MORE CASES
Anyway, over the years, we have discovered, verified, and perfected a number of small yet powerful tactics that create these early wins quickly. In fact, there are five of them. These five simple tweaks are the first things we implement when we begin working with a new client. They are quick and reliable ways to get more cases.
Most people know this, which is why having a Wikipedia page can more or less elevate your
perceived status overnight. It truly is a game-changer.
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