Speakeasy Marketing June 2019

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HOW MANY NEW CLIENTS SHOULD YOUR WEBSITE ATTRACT? 3 WAYS TO KEEP UP PRODUCTIVITY DURING THE SUMMER THE 3 CARDINAL RULES FOR EFFECTIVE EMAIL COMMUNICATION 5 WEBSITE TWEAKS THAT GET YOU MORE CASES THOUGHT ABOUT GETTING A WIKIPEDIA PAGE?

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THOUGHT ABOUT GETTING A WIKIPEDIA PAGE? Not too long ago, we recorded a podcast with positioning expert Bert Martinez. He specializes in helping attorneys — as well as other respected professionals, like doctors and dentists, etc. — elevate their status. One of his most powerful tools? Wikipedia. You see, not everyone can get a Wikipedia page. As far as the authorities who run it are concerned, you have to be a “person of public interest” — i.e., an authority in your field who is respected.

When we first start working with a new attorney client, one of our first priorities is to earn an “early win” as quickly as possible. By that, we mean to help them attract more cases. Why? Because it creates momentum. It reassures our new client that trusting us to look after their firm’s marketing was a smart choice. It sets the tone for the next 6–9 months, which is when we really start cooking with gas. 5 WEBSITE TWEAKS THAT GET YOU MORE CASES

Anyway, over the years, we have discovered, verified, and perfected a number of small yet powerful tactics that create these early wins quickly. In fact, there are five of them. These five simple tweaks are the first things we implement when we begin working with a new client. They are quick and reliable ways to get more cases.

Most people know this, which is why having a Wikipedia page can more or less elevate your

perceived status overnight. It truly is a game-changer.

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