Watch ! is Launched this year on Juneteenth, Black- and woman- owned Lineage is creating luxury watches in downtown SD, driven by a high ideal. “We are really committed to reinvigorating American watch-building,” co-owner Brianna Edwards says. “Most BY MATEO HOKE American watches these days are powered by Japanese or Swiss movements. We wanted the engineering, the parts, and the assembly to be all-American.” She and her co-owner brother, Evan, share a long-standing tradition of gifting each other watches on big occasions like graduations and round-number birthdays. “We were always watch nerds,” Edwards, 33, says. “We were in the Gaslamp, talking about how cool it would be if we could design our own watch.” They began prototyping in 2021. Their watches are powered by American-made, interchangeable quick-release bands. “They’re a dressier type of everyday watch,” she says. In 2024, look for Lineage to host a pop-up shop (with an eye towards opening a brick-and-mortar) while releasing more designs, including ones for smaller wrists.
Wanna Play? SOME OF THE MOST LUCRATIVE VIDEO GAMES IN THE WORLD HAVE ROOTS IN SD
Rockstar San Diego With two of the top-ten best- selling games of all time ( Grand Theft Auto V and Red Dead Redemption 2 ), Rockstar is, well, a bonafide rockstar in the video game world. Founded by Diego Angel in 1984, Carlsbad’s Angel Studios started out producing television commercials. After developing a racing game for Windows PC in the late ’90s, the company attracted the attention of Rockstar Games. In 2002, Rockstar’s parent, Take- Two Interactive, reported it had acquired Angel Studios for $41 million. Now officially Rockstar San Diego, the company
San Diego Studio Cue the walk-up song. This Sorrento Valley developer annually struts out the biggest baseball video game of the year: MLB: The Show . Launched in 2001, San Diego Studio released the first game in the franchise back in 2006. Seventeen years later, they’ve cemented themselves in sports video game history. The Show has been a home run with fans and players alike—the 2021 version (featuring the Padres’ Fernando Tatis Jr. on the cover) sold more than two million copies. In a city that loves baseball (GO PADRES!), the sport’s gaming future is in good hands. Psyonix When people are filling arenas to watch a video game, that’s a good sign for a developer. And Psyonix—headquartered in SD since 2009—struck gold with Rocket League , their crazy concoction of rocket cars and soccer (think Mario Kart meets World Cup, all in low gravity). With millions of sales, Rocket League remains a top esports draw, complete with rabid fanbase.
BY WILL RIDDELL
established itself as a leader in immersive, open-world games. Whatever the local developer helps put out next, odds are it’ll be big.
73 SAN DIEGO MAGAZINE
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