DS Smith Ready (CONT’D FROM PAGE 12)
“There is a motivation that goes with playing. This sim- ulates having real fans in the seats and gives a sense of perspective to the players that they’re not all alone,” Nel- son said. Two Sides North America Launches Packaging Awareness Campaign Two Sides North America announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a user-friendly website, lovepaperna. org , which reveals facts about print and paper products. “As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” said Two Sides North America President Phil Riebel. “But all too often, they have little more than unsubstantiated marketing claims to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustain- ability of print and paper products from a wide variety of trusted sources.”
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www.boardconvertingnews.com
July 6, 2020
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