AICC Webinar (CONT’D FROM PAGE 20)
transformed the customers’ packaging from a brown box with a litho label to unique, customized packaging that could include on the box, in the box, and a call to action for the consumer. “Brands large and small have effectively used the flex- ibility and agility of digital printing, but more importantly of a digital packaging supply chain, to make it easier to deliver via e-commerce and make it more profitable,” said Samotis. DeJesus explained how CompanyBox is giving their customers tools and empowering them to make more of their packaging decisions. Among other tools, Compa- nyBox provides their customers with instant pricing and graphic tools for beginners and experienced designers. CompanyBox uses a highly automated web to print platform, which includes proofing, pre-press, scheduling, sheet stock ordering, and invoicing, to shorten lead time. They are also launching the 2.0 version of their online package builder that will have a 3D preview of the packag- ing for one and two-sided printing. Predesigned templates are also offered to help their customers get started. They are also offering more customizable options, like tape, tis- sue, and inserts. A recording of this webinar can be found on AICC’s YouTube channel, www.youtube.com/user/AICCvideo . Visit www.AICCbox.org/calendar for information about upcoming webinars. Questions can be directed to Taryn Pyle at (703) 836-2422.
the clutter on the front step, just as package designers try to cut through the clutter on a store shelf. Vanguard wanted to offer their customer the chance to separate themselves from the other boxes piling up on a porch and begin to build the excitement a consumer might feel in a store. Vanguard then moved into inside the box printing to create a message. The flaps showed other people doing the activities the purchaser wanted to do with the boots, hunting, fishing, etc. The design also included store infor- mation and a QR code for the company’s loyalty program, which triggered an email that offered a discount off of the next purchase and a way to send pictures to the company of the customer using the boots. The sides of the interior of the box were even designed to look like targets, so the packaging would be more than just a shipper. Mathes explained that the entire redesign took about an hour for his art department. Samotis began by saying, “Independent converters have a real opportunity to design supply chains and solu- tions, similar to the growth of the display business, which is analogous to e-commerce. Retail went to local grocers, big box stores, Walmarts, and is now moving into e-com- merce supply chains.” Using case studies from The BoxMaker and Compa- nyBox, Samotis showed how, using digital printing, they
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