Gems Publishing - April 2019

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Site Map GoldMine UnderGround Team Training Toolkit 056 YOUR PERFECT DAY BY DESIGN — THE AM HUDDLE

and patients loved it!) we got mornings off and didn’t start until 2 p.m. So, 9-to-5 … even 8-to-6, Monday–Friday no longer cuts it in today’s competitive environment.

3. VERBAL SKILLS PRACTICE, AKA ROLE-PLAY

7. PAYING RDHONHYBRIDHYGIENE COMPENSATION

This separates the super successful from the wannabes. Only practices that routinely role-play verbal skills — week in and week out — only those practices ever see the level of exponential growth others only dream of. There are verbal skills for just about everything you do every day in practice. Answering the new patient phone call; explaining fluoride, perio, best-option quadrant dentistry; making financial arrangements; even what you say when scheduling an appointment to increase the odds your patient actually shows up; etc. — if there is a particular verbal skill you’re looking for, ask your Personal Gems Concierge for assistance. Use your online shared Action List, and you’ll enjoy rapid improvement in individual team member accountability. This is one of the easiest tools to deploy and will help improve your results with any/every Gem you deploy from this day forward. Dr. Kelly Brown’s practices are collecting in excess of $18 million. Kelly recently said that he begins and ends every team meeting with the action lists and would not run any practice without them. 4. ACTION LISTS: USED THROUGHOUT EVERYMEETING Of course, No. 5 depends upon your use of No. 4, “Action Lists.” Throughout your meetings, you’ll be using your action list to record specific actions or steps required to deploy the Gems upon which you’re working. You’ll record who is responsible for each action and the deadline by which it is to be accomplished. That deadline is never more than six days from the date of the meeting during which it was agreed upon. At the start of the next meeting, you begin with a review of the action list from the prior meeting and a status update on each step from the individuals responsible. No, I’m not suggesting that you work from 7 a.m. – 9 p.m., seven days a week … although we have a few (ultra successful) practices that do offer hours pretty close to that. Whatever your current hours are, reconsider them if you don’t offer at the very least two mornings from 7 a.m., two evenings until 9 p.m., and either Saturdays or Sundays every week. At my Framingham practice, on days we opened at 7 a.m., we worked straight through (no lunch, unless there was a no-show or otherwise unscheduled break) until 2 p.m., then we all (except one person to answer phones and see walk-ins) got the rest of the afternoon off. On the days we worked until 10 p.m. (that’s not a typo … we were open until 10 p.m., 6. CONVENIENT HOURS: OPEN 7 A.M. – 9 P.M., PLUS SATURDAY (AND/OR SUNDAY) Site Map AUDIO/VIDEO Programs Retreat Presentations DISCOVER THE SIMPLE SECRET SCIENCE BEHIND CONSISTENT PRACTICE SUCCESS — MR. CHUCK NEMITZ 5. BEGIN EVERYMEETINGWITH A REVIEWOF LASTWEEK’S ACTION LIST

There are three ways to pay a hygienist. The most common (and worst) is hourly. Your hygienist is a provider of services and has significant influence on the services your patients choose, both in terms of hygiene and doctor restorative care. She (or he) should be incentivized to maximize all that can be done to help patients achieve optimal health and longevity. Hourly pay will never achieve that. The second way (far less common) is commission. Some practices pay their hygienists a percentage of everything they produce in their chair. It’s better than hourly but still fraught with problems. First, it tends to put undue focus only on what’s happening in the RDH's chair. The RDH should have incentive to be a TEAM PLAYER and help when and wherever needed. When her compensation is tied directly and only to what she produces, you miss the RDH incentive to help the whole team and consider overall patient health. Due to the above, I invented what I call “Hybrid Hygiene Compensation” (HHC). I had five hygienists between my two practices, and all five were paid using HHC. With HHC, the hygienist's pay consists of a combination of a percentage of what she does in her chair plus a percentage of whole office collections. My hygienists were compensated for and motivated to help anyone at any time in order to best serve our patients’ optimal health.

A. Site Map GoldMine UnderGround Team Training Toolkit 034 HYBRID HYGIENE COMPENSATION FOR MAXIMUM PRACTICE PROFIT

B. After you watch the above video, ask your Personal Gems Concierge to schedule a call with Elizabeth, my wife, the engineer. Elizabeth will help develop your custom Hybrid Hygiene Compensation formula based upon data specific to your practice.

8. TEAMBONUS SYSTEM, WITH TBS CHEERLEADER

I get that times may be tight, and yes, there are a few folks who say they’re not motivated by money. But neither of those is a sufficient excuse to not deploy an effective Team Bonus System … ASAP. In 20 years on Planet Gems, I’ve yet to see a truly ultra successful practice without an effective Team Bonus System. A. Site Map GoldMine UnderGround Team Training Toolkit 046 THANK YOUR TEAM PART II INCLUDING TEAM BONUS 2.0. Watch the video with your entire team. B. After you watch the above video, ask your Personal Gems Concierge to schedule a call with Elizabeth, my wife, the engineer. Elizabeth will help develop your Team Bonus System 2.0.

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