This simple advice struck home for Cassidy. “What was happening in Luna’s moment of indecision was that she was missing the ball altogether or just getting a piece of it,” Cassidy explains. Fear and uncertainty were holding her back—just as it had when Cassidy started her Melaleuca business. Three years ago, Cassidy was homeschooling her kids during the day and waiting tables at night to help make ends meet—sometimes working until 12 a.m. She and her husband didn’t have a retirement or even a substantial savings account. Cassidy doesn’t remember watching a Melaleuca Overview presented by Executive Director 4 Melinda Lough. She does remember saying no. “It wasn’t my time,” she says. But Melinda didn’t give up, and eventually Cassidy found herself saying yes . She went to Convention hopeful that Melaleuca was going to change her life. “I listened to the inspirational stories and set a big goal,” she says. She was going to return to next year’s Convention as a Senior Director. “And you know what happened? I returned a Director 5,” she says. For the next 12 months Cassidy advanced her business two times, leaving her “incredibly frustrated” and feeling stuck. Doubts began to creep in: Maybe I can’t do this. Maybe I’m not good enough. Sitting in her second Convention in what felt like a moment of defeat, Cassidy understood what she needed to do. Keep Your Eye on the Ball and Swing “A fork in the road had come,” she explains. “I could head home, do exactly what I had been doing and live the life I was currently living, or I could fully commit to building a Melaleuca business and turn things around.” Cassidy realized that for the last two years, she had been operating her business within the limits of her comfort zone. “I thought, ‘My family deserves better.’” She told Melinda she wasn’t giving up—that she refused to let her or the people around her down. Most importantly, she refused to let herself down. “Because I had done that too many times,” she says. Her decision made, it was time to swing all the way through.
Listen to Your Coach and Follow Through
How do you follow through in your Melaleuca business? First, you start with the resources you already have. “I called Melinda and told her, ‘Tell me exactly what you did to be successful in this business and how you did it,’” Cassidy says. She decided she was going to be as coachable as possible because she "didn’t want to reinvent the wheel.” That was part of the appeal of building a Melaleuca business—a playbook for success had already been written. “The Critical Business-Building Activities are in place because they are, in fact, critical,” she says. “And if you do them and do them a lot, you are going to build a solid Melaleuca business.” First, Cassidy built her contact list by getting out of the house every week and developing new relationships. Second, she consistently made between 20 and 30 calls a week. Finally, she presented more Melaleuca Overviews. "We have to make the connection that those contacts turn into appointments where people are actually watching a full Melaleuca Overview,” she says. “The more people you get in front of it, the more customers you find and the more business partners you discover.” Like any good coach, Melinda encouraged her relentlessly. “Melinda’s encouragement changed my life,” she says. “My goal in life is to be that cheerleader to other people because I know how important it is.”
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JULY 2019 | MELALEUCA.COM
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