SPRING CLEANING YOUR BRAND Spring cleaning offers us the perfect opportunity to part with unwanted clutter - and that same approach can be applied to our brands. Less can often be more, when it comes to old, or outdated content you created with your brand more than a year (or more) ago. A great example of ‘brand decluttering’ was something I did around this time last year when we were in the beginning stages of the lockdown. With everyone on the planet spending more time inside, and online, I knew there would be a surge in online traffic. I took the opportunity to archive, delete, update, or repurpose a lot of old content that was no longer an accurate reflection of my brand. After doing a quick audit of my social media accounts, google results, and website I was shocked to see old content that was actually undermining my brand, rather than adding value to it. My challenge to you is this, do a quick Google search and Google Image search of your brand’s name, if you have a personal brand, google your name. While you’re at it do a sweep of your social media accounts too. What do you see in your search results? Is it an accurate reflection of how you want your customers to perceive your brand? Delete abandoned social media accounts on plat- forms you haven’t been active on over the last year. You don’t need to be on EVERY platform, instead show up consistently on platforms you actually enjoy participating on. Delete, or update super old blog posts, or social media posts.
MAKE YOUR BRAND BLOOM: STRENGTHEN YOUR BRAND THIS SPRING BUILDING BRANDS WITH BRITTANY S pring is in the air. The days are slowly getting by Brittany Pickrem
longer, and the sun is feeling warmer. During my walk this morning I noticed a patch of green sprouts peeking above ground along the sidewalk. With spring fast approaching, it inspires me to think about sunnier days ahead - both literally, and figuratively speaking. And as a branding buff, it makes me think about how I might infuse new energy into my brand, and my customer’s brands too. In this article I’ve outlined some simple strate- gies to help set you up for a season of growth for your brand. CHOOSE BRAND CLARITY Clarity around what we want is the best way to achieve our brand goals or milestones, as it creates opportunities to take aligned, intentional action. I’m going to challenge you to think about your brand goals over the next three months. Imagine three months from now. What is it that you will have wanted to achieve or have com- pleted for your brand by that time? Now, write it down. Being clear about our brand goals or milestones helps to bring focus to everything we’re doing, or NOT doing to build our brands. It brings greater purpose and alignment to the actions we choose to take or choose to not take. Do a brand goal check-in at least once a month, or once every three months to make sure that you’re making progress with your brand building.
Need some extra accountability to stay moti- vated to reach your milestones? Get yourself a branding bud, ideally this is someone who will keep you accountable to reaching your brand goals/milestones.
69
68
MARCH 2021 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2021
Made with FlippingBook - Online catalogs