Main duties and responsibilities The postholder will: General: • Manage Estates’ marketing budgets.
• Work closely and collaboratively with the university marketing, brand and communication teams to ensure consistency and maximisation of opportunities for Estates department services. • Lead, coach and mentor Estates staff responsible for the Estates area website pages and social media delivery, providing professional advice and support to develop skills and expertise within the team. • Provide a strategic lead on social media presence for the entire Estates department. • Manage marketing planning and delivery across all strands of the Estates commercial businesses. • Collaborate with the Estates Business Services Manager to ensure the effective collation, analysis, interpretation and reporting of business data, and the setting/ reporting of KPIs and targets. • Lead the rebranding of the Estates department, working closely with the Heads of Service and Director of Estates. Work closely with the Estates Business Services Manager and Business Partners to implement the rebrand and communicate it to the university community. • Lead research and feedback collection to assess the needs of a wide range of stakeholders. • Manage the procurement of printing, merchandise and other services as required. • Be an active proponent of innovative technology solutions across marketing areas. • Provide design services where possible, or to arrange for design services to be provided either in house by the Marketing team, or externally via the proper procurement channels. • Work flexibly to attend events, as required, across a seven day per week operation. • Develop and implement processes for evaluating the effectiveness of marketing strategies. • Support the Events & Hospitality Services Manager in establishing income projections and targets.
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