In this issue: > 3 Time-boosting tactics for marketing staff > The #1 fatal website flaw + How to avoid it > Direct access: the key to controlling your growth... and more!
3 Time-Boosting Tactics for In-Clinic Marketing Staff
Inside: • #1 Fatal Website Flaw... And How To Avoid It • PT Website Gets 13 New Patient Leads in 12 • Summer Marketing for PT Practices • Direct Access: The Key to Controlling Your Practice Growth
Neil Trickett, PT
Inside This Issue: • #1 Fatal Website Flaw... And How To Avoid It • PT Website Generates 13 New Patient Leads in 12 • Summer Marketing for PT Practices Days • Direct Access: The Key to Controlling Your Practice Growth
Marketing Newsletter Powerful marketing to build your practice
Next, give yourself a visual – a source of mental urgency – with the countdown clock on your phone or Google. Race the clock, and your increased focus will likely mean less time spent in the end. 2) Use a Password Manager Marketers love tools. We love learning new ways of marketing or gathering data on our audiences. Because of this, most of us use a lot of websites or apps that require login. While consolidating to a more all-in-one system is the best way to save time with your marketing tools, using a password manager can heavily reduce the time you spend on login pages. 3) Delegate What You Can This might be the hardest point of all. Marketers tend to be hands- on, hard-working people so handing off tasks is not a natural thing to do. Need time to try new things? Visit more Doctors? Market at events? To succeed in the constantly changing world of marketing, you have to have time to test new strategies, analyze results – big picture things. To do that, identify repetitive tasks others could be handling or trained on and delegate. What if I don’t have other marketing staff to delegate to? In the same way a new software can help increase your productivity, outsourcing time-consuming tasks like website upkeep, blogging, SEO improvements, even newsletters to an agency is a great way for a solo marketer to delegate. But delegation is critical to your success as a marketer.
3 Time-Boosting Tactics for In-Clinic Marketing Staff Dear In-Clinic PT Marketing Staff, Life as a marketer in a PT, OT, or Rehab focused workplace has a more unique set of challenges than most industries. Most PT clinics utilize a small marketing staff if they do at all, so you may feel too busy keeping current things running to accomplish your new, potentially great marketing ideas. So from one marketer to another, here are 3 quick tips to multiply your results, and implement new ideas without multiplying your hours:
3 Time-Boosting Tactics: 1) Set A Countdown Clock
Not only does it save time, but studies show many businesses actually save money by outsourcing.
Ever hear someone say: “waiting til the last minute makes me work better?”
If the end result is more patients and revenue for your clinic, there’s no reason not to explore delegation or outsourcing opportunities. A great carpenter is nothing without his tools, and a marketer needs tools also.
Turns out, there’s a certain amount of science behind that excuse… From Lifehack:
“Parkinson’s Law – work expands to fill the time available for its completion – means that if you give yourself a week to complete a two hour task, then (psychologically speaking) the task will increase in complexity and become more daunting so as to fill that week.”
To Learn More... Visit www.practicepromotions.net and schedule a free consult to get a customized plan & quote your boss will love too.
This psychology is something we can leverage for ourselves by setting time limits on our tasks.
Today, pick 1 project or task and limit it to a certain amount of time.
#1 Fatal Website Flaw... And How To Avoid It
CLIENT SPOTLIGHT
PT Website Generates 13 New Patient Leads in 12 Days
Jacob Siner Digital Marketing Director
The worst website mistake I’ve ever seen thankfully didn’t come from a PT Clinic. I bought a house, someone had smoked there in the past, and I needed my air ducts cleaned. There were two options in town. I visited the first website on my phone, the homepage loads, and the first button I see is … For the homepage. Not kidding, the homepage was the first call-to-action on the homepage. Now, this is an extreme example, but it highlights how easy it is for websites to have flawed Calls-to-action (CTA’s). There will always be more than one thing to click on a website but if a potential patient doesn’t clearly see the most important next step, then you risk losing them altogether. Example: I’ve seen a lot of PT Websites where “Write a review” is the biggest button on the screen. Don’t get me wrong, reviews are important. But ideally 70% or more of visitors have never been patients, so why wouldn’t you show them first how to become one? What To Do Instead: Choose one call to action and prioritize it. Hopefully, in your case, that would be “Request an appointment” or “Book Free Evaluation.” Next, make sure the button is in the main menu and is contrasting in color to most of the site. If your practice logo and other things on the site are blue, make the button red/orange. If your site has a lot of green, try orange/purple. If your brand uses a lot of black and red, consider one green button. Not every visitor will be ready to make an appointment but when they are, don’t make them search for it.
13 New Patient Leads in 12 Days
215 Digital Newsletter Readers
We recently launched a new website for our Ultimate client Eastside Sports Rehab in Washington. Their already killing it with these results! Check out what they’re doing to get these awesome stats: • Eastside sports expands their email and social media reach with digital newsletters integrated with their website. Over 215 readers have opened the latest issue already! • Sending out amonthly print newsletter to all past patients generating more call-ins and reactivated patients. • Upgraded their website to a PT Performance site with a Chatbot to convert more website visitors. • Improved their SEO and website buttons to increase call-ins and appointment requests. • Increased their social media and blog postings to drive more traffic to their website. • Their new Eastside sports app works to retain patients, market their website, and generate more online reviews.
CONNECT WITH Neil Trickett, PT Practice Promotions 3 Get PT marketing tips from our blog 3 Access to marketing training videos 3 Connect with other practice owners
Practice Promotions Physical Therapy Marketing
Direct Access
THE KEY TO CONTROLLING YOUR PRACTICE GROWTH
“How Much of My Marketing Should Be Direct Access?” There are a couple variables as far as your budgeting goes, but the best way to measure this is to look at your current patient load. Where are they coming from now? We recommend the following percentages for patient acquisition: 50% Repeat Patients or Patient Referrals (using newsletters, referral programs, email, etc), 40% New Patients (from your website and local marketing), and 10% Physician Referrals. If you are currently weak in one of those 3 areas you probably want to begin to weight more of your budget there and make tweaks based on what’s working month-to-month. Never Discharge A Patient, Only Their Condition Now that patients can come directly to you, it’s time to think of them as life-long customers. Most practices see their patients’ cycles as starting at intake and ending at discharge. While this might be the time that someone is actively in your care, their patient cycle should never end. They should be your patient for life, and come back when needed! Balance Print and Digital Marketing Tools Direct access marketing means you have to think about who you’re talking to and how to reach them. Consistency in message, timing, and a balance of print and digital marketing, will get you
a long way towards financial dependence. The goal is to become well known and sought after both online, and with your customer list.
Here are 2 facts you probably already know:
• Direct mail marketing is not dead. Just check your ownmailbox everyday on the number of advertisements • Digital & social marketing is not a fad Could you imagine your practice either without any paper whatsoever or with no computers? The key to marketing to patients is balance. Here’s an example: Case Study | BioSport Physical Therapy Adopts Direct Access: Leo has owned a practice in California for 15 years, built primarily on physician referrals. Over the last 5 years, he began to realize the very real struggles that come with dwindling doctor referrals and Hospital-owned groups. He knew he needed to change, but had no patient marketing experience. In January of 2018, Leo started using Practice Promotions for his patient newsletters as well as a new updated Practice Promotions website. Just 3 months into the newsletter system, Leo’s new patients per month doubled from 30 to 64! Soon after, his website booked over 120 new consultations in its first 4 months.
Summer Marketing for PT Practices
patients in August, to jump-start the fall season. Keep doing your successful actions and you will weather the seasonal effects.
Neil Trickett, Former Practice Owner, CEO & Founder of Practice Promotions
Seasonalmarketing isaboutusingtargetedpromotions,analyzing last year’s data, marketing for future needs, and following your plan. If you do this, your physical therapy practice will continue to see results throughout the seasons. Some times of the year might still experience a drop in stats, but that is ok—every business, fromWall Street to the corner shop, sees seasonal fluctuations in volume and revenues.
Seasonal impacts can start to take effect on the number of patient visits and referrals. So, it can be very tempting to cut expenses by decreasing or stopping your monthly marketing campaigns. By skipping on marketing expenses, you will save some money to offset the lost revenues due to the summer slump right? 100% wrong! It’s vital here to know the difference between expenses and investments. The #1 rule of successful marketing is consistency is key It took your monthly campaigns, such as newsletters, physician mailers, emails or postcards, several months to gain ground and start generating consistent results. Stopping for even one month can set you back and undo months of work. Also, you want the number of patient visits to swing back up in September. So, you need to mail a newsletter in August to get those fall patients back to PT. In fact, you want to be very well prepared and aggressive in marketing to your past and current
Want The Stability and Freedom That Comes From Attracting New Patients?
Market Your Practice Like a Pro With The
TM
MARKETING SYSTEM
www.PracticePromotions.net
“We Hit 255 New Patients a Month in Just Three Months!” - Rogan Taylor, Fyzical Therapy and Balance Centers in Utah
Are You Frustrated With... • POPTS and HOPTS stealing your new patients? • Having to rely on physician referrals that may not happen? • Marketing that is costly and produces lackluster results? • A website that simply drives in a dribble of new patients at best? Then It’s Time You Had a Marketing System That Puts You in The Driver’s Seat to Attract Way More New Patients, Giving You The Peace of Mind and Freedom to Grow Your Practice You Deserve! • Jaw dropping PT Performance Websites capture you more new patients • Powerful SEO and online systems make your practice discovered everywhere • Build a loyal army of patient superfans coming back and sending friends, with outstanding patient newsletters, blogs, email systems, and more • Get the biggest bang for your results with marketing tracking dashboards to continously monitor your marketing performance Boom your new patients, reactivate past patients, and increase your word-of-mouth referrals. See how it works, schedule your marketing consult... www.PracticePromotions.net
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook - professional solution for displaying marketing and sales documents online