#1 Fatal Website Flaw... And How To Avoid It
CLIENT SPOTLIGHT
PT Website Generates 13 New Patient Leads in 12 Days
Jacob Siner Digital Marketing Director
The worst website mistake I’ve ever seen thankfully didn’t come from a PT Clinic. I bought a house, someone had smoked there in the past, and I needed my air ducts cleaned. There were two options in town. I visited the first website on my phone, the homepage loads, and the first button I see is … For the homepage. Not kidding, the homepage was the first call-to-action on the homepage. Now, this is an extreme example, but it highlights how easy it is for websites to have flawed Calls-to-action (CTA’s). There will always be more than one thing to click on a website but if a potential patient doesn’t clearly see the most important next step, then you risk losing them altogether. Example: I’ve seen a lot of PT Websites where “Write a review” is the biggest button on the screen. Don’t get me wrong, reviews are important. But ideally 70% or more of visitors have never been patients, so why wouldn’t you show them first how to become one? What To Do Instead: Choose one call to action and prioritize it. Hopefully, in your case, that would be “Request an appointment” or “Book Free Evaluation.” Next, make sure the button is in the main menu and is contrasting in color to most of the site. If your practice logo and other things on the site are blue, make the button red/orange. If your site has a lot of green, try orange/purple. If your brand uses a lot of black and red, consider one green button. Not every visitor will be ready to make an appointment but when they are, don’t make them search for it.
13 New Patient Leads in 12 Days
215 Digital Newsletter Readers
We recently launched a new website for our Ultimate client Eastside Sports Rehab in Washington. Their already killing it with these results! Check out what they’re doing to get these awesome stats: • Eastside sports expands their email and social media reach with digital newsletters integrated with their website. Over 215 readers have opened the latest issue already! • Sending out amonthly print newsletter to all past patients generating more call-ins and reactivated patients. • Upgraded their website to a PT Performance site with a Chatbot to convert more website visitors. • Improved their SEO and website buttons to increase call-ins and appointment requests. • Increased their social media and blog postings to drive more traffic to their website. • Their new Eastside sports app works to retain patients, market their website, and generate more online reviews.
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