Why SAP?
• Siloed sources across product masters, transactions, and real-time insights gathered through remote measurement devices • Difficulty incorporating insights into processes to support the product lifecycle to follow up digital sales • Opportunity to rebuild IT systems and reimagine sales using a direct-to-consumer (D2C) model
smart Europe Automotive | Germany
Industry Cloud
Reinventing direct-to-consumer sales for automotive and preparing for the mobility era with a digital twin
~280,000 Vehicles to be managed on the D2C platform in 2025
360-degree Asset view using digital twins
Well known for its stylish city cars, smart Europe GmbH has been rethinking mobility for decades. smart Automobile Co. Ltd. – a joint venture established in 2019 by Mercedes-Benz AG and Geely Holding – is “inspiring open -mindedness and positivity” with electric SUVs equipped with state -of-the-art technology that continues to grow with the users. Priding itself on being “an unconventional co - creation,” and through the new company structure, smart is staying true to its heritage and exploring the possibilities to rethink the way consumers buy and use cars. It wanted to bring together master, transactional, and remote measurement data to gain a centralized, consolidated view of vehicles that would inform new use cases and business models. To achieve this, it set out to rebuild its IT landscape with expert help
Challenges • Complex system landscape & integration. No Single source of truth
• Lack of collaboration and capability to scale • Lack of standardization and automation
Outcomes
Chief Experience Manager, smart Europe GmbH Björn Schick, “SAP was our partner of choice because it offers a sustainable and reliable enterprise architecture that helps us adapt quickly to change."
• Manage governance, risk and compliance • Improved employee productivity and customer experience/satisfaction • Optimized operations; inventory and supply chain management
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