Elevate June 2022 | Air Serbia

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SRBIJA NUDI IT USLUGE SA VELIKOM DODATOM VREDNOŠĆU Intervju: Saša Popović, suosnivač i izvršni direktor Vega IT

SERBIA OFFERS IT SERVICES WITH HIGH ADDED VALUE Saša Popović and Vladan Ostojić lived together in a small room that they shared in one of the student dor- mitories, worked on programming whenever they had free time, jointly attended competitions and fantasised of one day establishing their own company. And it was just a few years later that their dream started to come true. At the start, back in 2008, they were just a little group of top engineers, while today Vega IT is a leader among companies that provide services with a high ad- ded value that far exceeds the offer based on high-qu- ality engineers alone. They operate on the markets of the UK, Germany, Belgium, the Netherlands and Swi- tzerland, and are 800 people strong. And those are highly motivated and very satisfied employees, which is a huge source of pride for CEO Saša Popović. We start by asking him where the IT sector stood at the time Ve- ga IT first started operating… “The IT sector in Serbia was pretty small and un- developed at that time. The majority of large compa- nies in our country were still a long way from real digi- tal transformation. We believed that the easiest way for us to succeed was to direct our work towards provi- ding software development services to successful We- stern European companies. Our main focus was on hi- ring and creating top engineers. Back then we believed it was possible to create large, successful IT companies in Serbia and that this was the proper way for us to help raise living standards. We invested in the company, and working in our favour was the fact that there aren’t eno- ugh software engineers at the global level, while Serbia has people with knowhow that’s far above average.” How do you see the future of IT and your company? “Over the course of the past few years, our com- pany has recognised the market’s need for experts of various additional profiles. Alongside that, we’ve spent years working to build up domain knowledge of the in- dustries in which our clients operate. This has ena- bled us to provide greater added value for them, in or- der for them to be able to achieve even better business success. I believe it could be very useful for the futu- Interview: Saša Popović, co-founder and CEO of Vega IT

ljude sa znanjem koje je daleko iznad proseka. Kako vidite buduć nost informacionih teh- nologija i svoje kompanije? – Nasa kompanija je u prethodnih nekoliko godina prepoznala potrebu trzista za strucnjacima raznih do- datnih profila. Uz to, godinama smo radili na izgradnji domenskog znanja industrija u kojima posluju nasi kli- jenti. To nam je omogucilo da za njih obezbedimo ve- cu dodatu vrednost kako bi postizali jos bolje poslovne uspehe. Verujem da za buducnost IT industrije u na- soj zemlji moze biti veoma korisno da i druge domace kompanije prate put kojim mi idemo i tako još više po- mognu klijentima da postignu svoje ciljeve, a Srbiji da postane lider u ovom domenu. Čini se da vam je podjednako važ na sreć a zaposlenih... – Vega IT je pre nekoliko godina postala prva ser- tifikovana kompanija iz Srbije sa organizacionom kul- turom u kojoj se ljudi provereno osecaju slobodnim (WorldBlu Freedom-Centered Culture TM). Ljudima je prijatnije da rade kada im niko ne sedi za vratom, ne- go im od prvog dana veruje da ce odgovorno raditi svoj posao. Nase kolege zbog toga rade kao da razvijaju softver za sebe, adekvatno su nagrađene za svoj rad, a cene i cinjenicu da nam je stalo do vracanja zajednici u kojoj zivimo i radimo.

re of our country’s IT industry if other domestic com- panies follow the path that we’ve been taking and thus help clients even more in achieving their goals, and help Serbia become a leader in this domain.” It seems you give equal importance to the happiness of your employees … “Vega IT, just a few years ago, became the first cer- tified company from Serbia with freedom cente- red culture (WorldBlu Freedom-Centered CultureTM). It’s more pleasant for people to work without someone perched on their shoulder, and instead placing trust in them, from the very first day, that they will do their work responsibly. That’s why our colleagues work as though they’re developing software for themselves, are rewar- ded adequately for their work, and also appreciate the fact that we care about giving back to the community in which we live and work.”

Foreigners often note how Serbia has an excellent ratio of quality and price that can be obtained from software companies like Vega IT

Sasa Popovic i Vladan Ostojic ziveli su zajedno u maloj sobi jednog od studentskih domova, programi- rali kada god su imali slobodnog vremena, odlazili za- jedno na takmicenja i mastali o tome kako ce jednog dana osnovati svoju kompaniju. Samo nekoliko godina kasnije njihov san je poceo da se ostvaruje. U pocetku, te 2008, bili su samo mala grupa vrhunskih inzenjera, a danas je Vega IT lider među kompanijama koje pru- žaju usluge sa velikom dodatom vrednošću koja dale- ko prevazilazi ponudu baziranu samo na kvalitetnim in- ženjerima. Radi na trzistima Velike Britanije, Nemacke, Belgije, Holandije i Švajcarske i broji više od 800 zapo- slenih. I to veoma motivisanih, zadovoljnih zaposlenih, na sta je direktor Sasa Popovic veoma ponosan. Pita- mo ga na pocetku gde je bio IT sektor u vreme kada je Vega IT pocinjala sa radom... – IT sektor u Srbiji je bio prilicno mali i nerazvijen u to vreme. Velike kompanije u našoj zemlji su u naj- vecem broju jos bile daleko od prave digitalne tran- sformacije. Verovali smo da najlakse mozemo uspe- ti ako se usmerimo na pruzanje usluga razvoja softvera uspesnim kompanijama iz zapadne Evrope. Fokus nam je bio da zaposlimo i stvorimo vrhunske inzenjere. Jos tada smo verovali u to da je u Srbiji moguce stvoriti ve- like uspesne IT kompanije i da je to pravi nacin da po- mognemo da se poveca zivotni standard. Ulagali smo u kompaniju, a u prilog nam je islo to sto na globalnom nivou nema dovoljno softverskih inzenjera, a Srbija ima

Ljudi iz inostranstva često kažu da u Srbiji postoji odličan odnos kvaliteta i cene koje je moguće dobiti od softverskih kompanija kao što je Vega IT

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