Jason A Schermer - October 2020

October 2020

5825 Lande r b rook Dr i ve , Su i t e 124 , May f i e l d He i gh t s , OH 44124 THE HEIGHTS SM I L E Herald The Little Things

( 440 ) 483 - 1003

Good Customer Service Is in the Details

There’s something to be said for good customer service. You just know it when you experience it, and you appreciate it. Good customer service is often in the little things. Going into the fall, patients may worry about what their work or kids’ school schedule will look like. The virus is still impacting our communities, but people are taking it one day at a time. Many people are wearing masks, social distancing, and keeping up with basic hygiene practices, which helps immensely. While things may be relatively calm at the moment, that can change. The Centers for Disease Control and Prevention (CDC) has already issued warnings about the fall, and we take those warnings seriously and only hope they don’t come to pass. What does this have to do with customer service? We don’t know what the situation will be from month to month, so when parents ask about making an appointment for themselves or their kids, I level with them and tell them the truth: We base our decisions on what we know and what facts we have at the moment. With those facts, we work closely with patients to help them make the best decisions. So far, patients have appreciated this process. Helping people make the right choice for their families is just part of good customer service. It goes right along with answering the phones with a positive attitude, being on time, and being available to answer customers’ (or, in our case, patients’) questions or concerns, no matter the situation. Over the past several months, my family and I have seen examples of good customer service. By providing detailed instructions, taking temperatures, social distancing, and asking questions to make sure everyone is comfortable and okay, in the context of COVID-19, most companies aren’t leaving anything to chance. It is reassuring to see how much effort everyone is putting in to make sure customers are taken care of.

with all of the uncertainty, everyone needs that reassurance. That’s just good customer service.

The team at Exceptional Smiles is reminded of the service we provide when patients take the time to compliment us in the office, refer friends and family, or write a review on Google or Facebook. Check out what some of our patients are saying: “Great practice! Felt very safe with COVID precautions and appreciate everything the staff is doing to make patients feel comfortable.” –Nadine C. “ Before Exceptional Smiles and Dr. Schermer, I had such a fear of going to the dentist. Who doesn’t? But this is no longer the case. He and his team are exceptionally skilled at what they do ... and every visit is comfortable and pain-free. I know I’m in good hands and trust them 100% for my care and that of my family. Thank you.” –Kirsten P. “Dr. Schermer and staff are very professional and pleasant all the time. We also like that the office uses the latest technology and equipment. “ –Misun P. “ Their professionalism, customer service, and, most importantly, expertise overwhelmingly surpassed expectations! Continue what you do with the great mindset.” –Morris H.

At Exceptional Smiles, it’s always been a priority to keep you and your family safe. We want you to know that we’re here for you. These days,

If there is anything you think we can do to make you feel more comfortable, please do not hesitate to let us know!

-Dr. Jason Schermer


Published by The Newsletter Pro • www.TheNewsletterPro.com


Now that Dr. Kalinsky is transitioning to retirement, he will no longer be scheduling with patients. We wish Chuck much happiness, success, and good health as he begins his new adventure. We send our best to him and his wonderful family as he enjoys his well-deserved retirement. We are quite sure there will be lots of fishing involved! DR. KALINSKY IS TRANSITIONING TO RETIREMENT!

However, just because he is retiring doesn’t mean we won’t see him at the office. He may pop in from time to time to catch up with everyone and visit!

“I would like to thank all of my wonderful patients that followed me to Exceptional Smiles at Landerbrook. Dr. Schermer and Dr. Andrea have been amazing, and I have enjoyed working with them. I will certainly miss caring for my patients, but knowing they are in great hands with Dr. Schermer, Dr. Andrea, and the excellent team makes it so much easier!” – Dr. Charles Kalinsky


Referral Winner and Fall Prize Congratulations to Karen S. She was the winner of our Summer Referral drawing. Thank you, Karen, for allowing us to help others by referring friends to our dental family! We are honored to serve you and will treat your referrals like our family! Karen received a Holden Arboretum membership for two and an REI gift card. Our next referral drawing will be Nov. 16. The winner will receive a $100 gift card to the infamous and delicious Miles Farmers Market for a Thanksgiving dinner! Good luck!


(440) 483-1003

Going Down the Periodontitis Rabbit Hole How to Identity 3 Common Forms of Gum Disease

You may not realize it but gingivitis is one of the mildest forms of gum disease. However, if left untreated, it can get progressively worse and lead to further complications. Let’s take a look at a few of the more common forms of periodontal disease and how it progresses. Gingivitis is easy to identify. Gums become inflamed, red, or swollen and may be sensitive to the touch. Ordinary brushing and flossing can cause gums to bleed. This can discourage people with gingivitis to brush and floss regularly, or they may brush more delicately, leaving behind the biofilm and bacteria that cause gum diseases. Additionally, many people start to notice bad breath or halitosis. Chronic periodontitis is essentially the progression of gingivitis if it is not properly treated. In addition to inflamed and sensitive gums, the gumline may begin to recede. When that happens, the gums start to pull away from the teeth and this can cause sensitivity to both hot and cold food and beverages. This is caused

by enzymes known as collagenases, which break down collagen structures, leading to softer gums. At the same time, teeth may start to feel loose. Aggressive periodontitis isn’t as common as either gingivitis or chronic periodontitis, but when it does take hold, it usually appears in people under the age of 30. It also comes in two forms: localized aggressive periodontitis (LAP) and generalized aggressive periodontitis (GAP). Many of the same symptoms — though they may be worse— carry over from other forms of the disease, but they may be more destructive to both the gums and underlying tissue and bone. When you notice the early signs of periodontal disease, you can address the cause right then and there, saving you a lot of trouble down the road in general health and treatment costs. It’s always good to ask your dentist about periodontal disease so you can stop it in its tracks before it becomes an issue.

Leah’s Bad Dad Joke of the Month

Classic Pumpkin Soup Pumpkins aren’t just for pie — they make delicious soup, too! This fall, try your hand at this healthy soup recipe and warm up with a bowl.

Inspired by MinimalistBaker.com

Ingredients •

1 tbsp olive oil 2 shallots, diced

• • • • • •

1 cup canned light coconut milk

• • •

2 tbsp honey 1/4 tsp sea salt 1/4 tsp pepper 1/4 tsp cinnamon 1/4 tsp nutmeg

3 cloves garlic, minced

2 1/4 cups pumpkin purée (homemade or canned)

I have a joke about pizza, but it is just too cheesy!

2 cups vegetable broth

Directions 1.

In a large saucepan over medium heat, sauté olive oil, shallots, and garlic for 2–3 minutes. 2. Add the remaining ingredients and bring to a simmer. 3. Transfer the soup to a blender and purée. Pour the blended soup back into the pan.


Cook over medium-low heat for 5–10 minutes. Taste and add additional seasoning as desired, then serve!

If you would like your favorite joke featured, email Office@ ExceptionalSmiles.com . You may see it in our next issue!





(440) 483-1003

I N S I D E 5825 Landerbrook Drive, Suite 124 Mayfield Heights, OH 44124

page 1

A Little Reassurance in a Topsy-Turvy World

page 2

Dr. Kalinsky Is Transitioning to Retirement!

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Our Patients Say It Best

3 Types of Gum Disease to Look Out For

Classic Pumpkin Soup

When ‘Star Wars’ Invaded Halloween

Retailers across the country were selling out of “Star Wars” costumes as fast as they came in. Some stores reported selling more “Star Wars” costumes than pumpkins. Kids who got their hands on an authentic Han Solo or C-3PO costume were considered lucky. But kids who arrived at the store to find the costume shelves empty didn’t throw in the towel. Instead, they went and found some brown towels to make their own Chewbacca costumes. In the current age of cosplay, homemade costumes based on movie characters are commonplace, but in 1977, this was uncharted territory. Kids searched for white dresses to be Princess Leia and bathrobes they could cut short to mimic Luke Skywalker. Moms everywhere broke out their sewing machines and created costumes using only action figures for reference. It was grueling work, but it showed how much kids wanted to spend Halloween in a galaxy far, far away. The “Star Wars” costume shortage marked a new era for Halloween — one where making your own costume was just as cool, if not better, than buying it.

The Spooky ‘Star Wars’ Shortage of 1977

A long time ago … in October of 1977 to be exact, Halloween was fast approaching and many parents faced a major dilemma. That year, kids didn’t want to go trick-or-treating dressed as vampires, witches, or ghosts. The classic costumes simply wouldn’t do. That Halloween, almost every child in the United States wanted to dress as their favorite character from the new hit movie, “Star Wars.”

Today, you can walk into a Halloween City on Oct. 30 and easily pick up a costume for Darth Vader, or Princess Leia. But in 1977, less than five months after the release of the first movie in the popular franchise, getting your hands on “Star Wars” merchandise was a bit more difficult. Ben Cooper, a costume company in Brooklyn, had the foresight to license “Star Wars” for costumes right after the movie came out. Unfortunately, they didn’t foresee how great the demand for these costumes would be.


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