How to Write a Great LinkedIn Summary (Example Included)
Item
Standard
Comp
First 3 Lines
Does the first 3 lines of your about section grab your target market's attention & make them want to click “see more”?
What problem do you solve for a company?
What sets you apart from everyone else?
What combinations of skills help you achieve results?
Why do you love your work?
Success
Use short paragraphs & bullet points to share exactly the results & company will get when working with you.
When [target market] work with me, they see:
[Result 1] [Result 2] [Result 3]
Problem
Does your “about section” sell the problem a company faces when you are not there to take care of it? When it comes to __________, I know that you want to be [feeling 1] and [feeling 2].
You want to [identity transformation]. In order to do that though, you need [mechanism].
Your Story
Does your about section include your personal story, add context to your career trajectory, or show off accomplishments?
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