LinkedIn Optimization e-Book

Empathy

Do you show empathy for the problem? Show that you understand & can relate on a human to human basis. I understand how [feeling 1] & [feeling 2] it is to struggle with [problem.]

What’s Next?

Recruiters want to know why you went from one job to the next: What caused you to make that transition?

What is next in your career trajectory?

CTA

Does your about section have a clear & direct next step?

CTA: [call to action], so that we can [achieve result]. Failure: Stop [losing/something that is costing them] & instead success: [achieve result].

Contact information

Extra Credit:

What are your goals & ambitions?

What are your guiding principles? Why are you passionate about your current job or industry? Any unique knowledge you’ve brought into your industry from other life experiences?

Combined Accomplishments?

For example:

If you’ve been a sales manager with four different companies.

“Increased sales by an average of 82% in my 1st year at four different companies.”

Character Limit

There are roughly 2,000 characters available in the summary section.

Are you using as much of the character limit as you can?

Bold Text

Does your About Section include bold text? Go to Bold Text Generator but remember that keywords in bold will not be searchable.

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