Social Media Strategy Snapshot Social Media Objective Activity Frequency Targets Facebook Showcase MALB’s
Post : 1-2 /week (MW) Page Engagement: ● Like: 25/week ● Comment: 10/week ● Share: 1 -2/week ● Join FB Group: 2-3/week
By end of 2020: ● Likes - 100 ● Reviews - 5 ● Engagement Rate - 2%/mo ● Reach - 100/mo ● ↑ CTR to website Engagement per post: By end of 2020: ● Followers - 200 ● Page views - 10/mo ● Unique visitors -5/month ● Custom button clicks - 10/mo Engagement per post: ● Reactions - 5 ● Comments - 2 ● Share - 1
community impact and the opportunities they have available
Post : 1-2 /week (MW)
Feature MALB’s
expertise and leadership in
Page Engagement : ● Share mentions: 1-2 / week
the land banking
landscape as well as their impact in the community.
● Reactions - 5 ● Comments - 2 ● Share - 1
Instagram Highlight MALB’s
Feed Post: 1-2 /week (MW) Story Post:
By end of 2020: ● Followers - 50 ● Profile visit - 10/week ● Reach - 50/week ● Impressions - 100/week ● Website Visits - 5/week Engagement per post:
involvement in revitalizing underutilized communities.
1-2 /week (MW) Engagement : ● Like: 25/week ● Comment: 10/week ● Share: 1-2/week ● Follow: 5-10/week
● Reactions - 5 ● Comments - 2 ● Share - 1
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 14
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