Social Media Action Plan Action Assigned to: Facebook Page
Setup and Optimization Setup account/page Add Daniellie as admin on the LinkedIn account Optimize account/page for SEO and Branding Change name of organization on the LinkedIn Company page Create a custom username List programs on Facebook Create a showcase page for each MALB program Create branded cover photos Create stories highlight cover photos Add Reggie and client as admins Create a messaging system ● FB: Create a greeting ● Create and setup automatic responses ● Create a messaging response system that can be used on all channels Link publications (if available) Add messenger onto Website Establish an internal communications process to streamline the flow of content from internal team to posting on social media Add social media profile links to website Add social media profile links to newsletter Add social media profile links to stakeholders’ email signatures
Daniellie
Chris (client)
Daniellie
Daniellie
Daniellie Daniellie Daniellie
Micah Micah
Daniellie
Daniellie
Daniellie
Daniellie and Website Developer Daniellie and Client
Website Developer Chris (client)
Chris (client)
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 15
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