Social Media Content Plan Metro Atlanta Land Bank (MALB) is an organization whose purpose is to create vibrant communities, offer affordable housing and generate economic opportunity within Metro Atlanta. VOICE ● Community-oriented ● Informative ● Innovative ● Resourceful ● Knowledgeable ● Passionate CONTENT TOPICS About Metro Atlanta Land Bank (MALB) ● How can MALB help you in your search for an affordable home ● Case studies ● latest news ● FAQs ○ What is a Land Bank? ○ What is the difference between a land bank and a land trust? ○ How do I purchase a property from the LBA? ○ How do I bank my property with the LBA? ○ Do Landbank properties only consist of land or also properties in need of rehabilitation? ○ Are landbank properties available for purchase by the public? ○ Is owner occupancy required to purchase a property from the land bank?
Talent Branding
● MALB at work ● What’s it like working at MALB ● Most rewarding moment while working at MALB ● What we’re currently working on ● Engaging stories ● Quotes MALB Programs ● Land Banking ● Tax Abatement ● Community Land Trust ● Chronic Distressed Property Strategy ● Side Lot Disposition Program ● Permanent Affordability Pilot Program
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 17
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