MALB Social Media Strategy

● Neighborhood Stabilization Program ● Reserved-Land Banking MALB Partners ● AHAND & its Member Organizations ● Atlanta Habitat for Humanity ● Atlanta Development Authority ● BeltLine Partnership (BLP) ● City of Atlanta, Georgia Government Distressed Properties

● What are distressed properties? ● Status of distressed properties ○ Newly acquired properties ○ For sale properties ○ Recently sold ● How does MALB rehabilitate them? ● What are the steps to revitalize distressed properties? ● How can we apply to return a property to productive status? Thought leadership ● Affordable housing ○ Creating and shaping vibrant communities ● Social impact ● Eliminating blight in Atlanta ● Relevant economic opportunities Events/Workshops ● Upcoming events ● Teasers ● Behind the scenes ● Live coverage ● Highlights Reviews/Feedback ● From past/current partners ● From employees and stakeholders ● From past/current clients (homebuyers) Social Impact ● What can MALB do for the community ● What MALB programs has done for the community ● Results ○ acquisition and assemblage ○ Awarding of housing project ● Community initiatives

Metro Atlanta Land Bank ​ | Social Media Marketing Strategy Plan 18

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