CONTENT TYPES Original Content Internal Updates ● Press releases ● New blog ● New resources ● latest updates or changes on application process ● Case studies ● Feedback ● Review Branded, Informational Content ● Branded graphics highlighting key content topics ● Terms
● Did you knows ● Myth busting ● Quotes from team and/or stakeholders Calls to action ● Prospective properties (e.g. We’re looking for properties to return to productive status. Please get in touch if you know of a potential property we can look at.) Polls ● Engaging questions regarding key topics ● Audience research Acquired and Rehabilitated Properties ● Before and after photos (similar to this: https://bit.ly/2GW7frO ) ● Latest updates on properties ○ newly acquired
○ for sale (similar to this: https://bit.ly/33PMHKS ) ○ recently sold (similar to this: https://bit.ly/2GLwr4z ) ○ undergoing work ○ What are MALB’s plans to rehabilitate property
Videos
● Behind the scenes ● Event/Workshop coverage ● Highlight reel of events/workshops ● Client stories ● MALB’s impact to the community ● Video client feedback
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 19
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