Curated Content Publications ● Publications that featured MALB (similar to this: https://bit.ly/3nFOrxQ ) ● Topics that are valuable to the target audience Other organizations/Partners/Affiliate Posts ● Relevant topics ● quotations ● collaboration
Campaigns #YourNewHome
This campaign revolves around highlighting properties that we recently acquired, currently rehabilitating and/or available for sale. The focus is to accentuate the properties’ potentials and its affordability. Every Story Counts This campaign is dedicated to telling the stories of properties that were purchased, rehabilitated and returned to the community by MALB. This will ideally be done through creating a video documenting the journey from start to finish; from scoping to purchase to rehabilitation to return to productive use. #LearnLandBank This campaign is for teaching our audience about land banking, MALB and their programs as well as other topics related to land banking and real estate investing. Posting Schedule PLATFORM MON WED Facebook Page 8 AM 8 AM LinkedIn Company Page 8 AM 8 AM Instagram 3 PM 3 PM Each content, especially evergreen ones, will be repurposed and replicated for cross-posting in all three channels with slight variations based on the platform’s features and demographics. This will be reflected in the content calendar.
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 20
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