12/9/2019
Tips To Get Others To Buy In On Change Communicate the change as a conversation: • Quantity: Give just enough information—not too much and not too little. Don't inundate people with a tsunami of data in the form of charts, graphs, analysis or reports. Most people won't read them. • Quality: Be genuine. Don't bamboozle people with embellished information presented as facts. They'll soon see through it. As Grice put it, "If I need sugar ... I do not expect you to hand me salt." • Relation: Be relevant. Connect what you say about the change to what is uppermost on everyone's mind; i.e., how will the change affect them personally and what will be expected of them? • Manner: Communicate what you say in the clearest, briefest and most logical manner to help people understand. Don't be vague, ambiguous or wordy, or you'll lose them.
Tips To Get Others To Buy In On Change
• Convincing others that change is essential is one of a leader's most challenging tasks. • The biggest speed bumps on the road to that future, however, are communicating the change and getting the buy-in from all those affected by the change. • Follow these best practices to get people's buy-in.
Tips To Get Others To Buy In On Change
Tips To Get Others To Buy In On Change
Address the emotions in the room: • You can increase your awareness of people's reactions to change by looking at the emotions that take place when people have to cope with change. The stages in change include shock and denial, anger and depression, acceptance and integration (or commitment). • The emotions in each stage are triggered by a lack of enough information, suspicion, fear, frustrations, skepticism, shifting priorities, different reporting relationships, new expectations, a need for structure and certainty, feeling threatened, being comfortable with the status quo and not wanting change. • Think about how you can address these emotions and concerns.
Repeat, repeat, repeat: • There's a disconnect between what leaders think is frequent communication and how employees perceive it. • The majority of people need to hear information three to five times before they believe the message. • This is particularly important when you're trying to convince people of the merits of the change. • As people grapple with emotions, they're less receptive to believing what they hear. • Consistency and repetition are key.
Tips To Get Others To Buy In On Change
Develop an ‘elevator pitch’:
Change: Elevator Pitch
One or two-minute pitch that can express the following key points: • Here’s what our change initiative is about ... • It’s important to do because ... • Here’s what success will look like, especially for you ... • Here’s what we need from you ..
• Here’s what our change initiative is about ... • It’s important to do because ... • Here’s what success will look like, especially for you ... • Here’s what we need from you …
Scenario – Change company policy to prohibit exposed tattoos.
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