12/9/2019
Defining Generations
Generations in the Workplace
• Pre-1946: Traditionalists • Also known as Maturists or “The Greatest Generation”
• Workplace population has 5 generations
• Defined by birth year, can vary based on source
• 1946 – 1964: Baby-Boomers
• 1965 – 1981: Generation X
• Shaped by formative experiences
• 1982 – 2001: Millennials • Also known as Generation Y
• Influence by technology and communication media
• 2001 (approx.) – 2010: Gen Z
Generational Characteristics
BabyBoomers (1945-1960)
GenerationX (1961-1980)
Millennials (1981-2001)
Characteristics
Traditionalists (Pre-1945)
Generations in the Workplace
Post-Warboom ColdWar Woodstock Family-oriented Rise of the teenager
Fall ofBerlinWall LiveAid Introductionof firstPC Latch-keykids Rising levelsofdivorce 34% Work/lifebalance Digital immigrants Loyal toprofession,not necessarily toemployer
9/11Attacks PlayStation SocialMedia RealityTV Google Earth 35% Freedomand flexibility Digitalnatives
WorldWar II Rationing Defined-gender roles Rock ‘n’ roll 2% Homeownership
FormativeExperiences
What are the benefits to having multiple generations in the workplace?
29% Job security
Percentage in workplace
Aspirations Attitude toward technology Attitude toward career
Largelydisengaged
Early ITadaptors Organizational–careersare definedbyemployers
Work “with” organizations,not“for”
What are potential challenges to having multiple generations in the workplace?
Jobs for life
Signatureproduct
Tablet/SmartPhone
Automobile
Television
Personal computer
Communication media
Textor socialmedia
Telephone
Formal letter
Emailand textmessage
Preferencewhen making financial decisions Communication presence
Face-to-face ideally,but telephoneoremail if required
Face-to-face
Onlineandmobile
Textmessaging oremail
Face-to-face ideally,but increasinglywillgoonline
Online–wouldprefer face-to- face, timepermitting
Face-to-face
Face-to-face
The Traditionalists
Traditionalists
• Goal: To build a legacy
• Considered among the most loyal workers
• Highly dedicated and the most risk averse
• Values were shaped by the Great Depression, World War II, and the postwar boom years
• Veterans now consist of the most affluent elderly population in the history of the United States due to their willingness to conserve and save after recovering from the financial impact of the postwar era
• Long-term commitment
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