I took the biggest leap of my life, quit my job, and started working in multi- family real estate full-time. I went from a six-figure paying sales job, to sitting in the leasing agent’s chair at that first apartment complex so I could learn the business from the ground floor, up. I knew it was imperative to experience each part of running the business, because it was my goal from the beginning to create a different kind of company from what I had been constrained by. I wanted to create a culture based on heart, care, and a shared drive to be the best of the best. A few years later, in 2011, I went out on my own to start Rockstar Capital. That was the single most impactful decision I have ever made. Ten years later, Rockstar Capital has an industry-leading 19 city, state, and national apartment association awards, 13 cash-out refinances, and I have the distinction of becom- ing history’s only two-time National Apartment Association Independent Owner of the Year. Each of these distinctions is a direct result of the incredible team and culture we have spent the last 10 years cultivating. We have created a company where we value heart over talent and, every day, focus on how to continue better- ing ourselves. The level of creativity, motivation, and drive that permeates our office every day is palpable. We all see each new accomplishment as a new benchmark to surpass the next time. Just recently, we sold one of our first acquisitions as Rockstar Capital to a 9x return to our investors, far surpassing any expectation we had going into that deal. I remember wondering, “How am I going to be able to raise the money to purchase this on my own?” Ten years of honing our team, processes, and culture
later, it has become our greatest success story yet. Our unique position as both the owner and operator of each of our deals means that we get to train and deploy our own teams to each com- munity we add to our portfolio. We’re given an agency over the perfor- mance of each asset that is hard to find in the multifamily industry; when there’s an issue, we can address it immediately. No red tape. Now, we are holding equity raises over 13 TIMES the size of that. We’re buying newer, bigger, and better assets for our investors and peo- ple are starting to notice. Your track record is one of your greatest tools and we guard ours with our lives. In 10 years, Rockstar Capital has never lost investor money and never performed a call for cash. Those are poison pills that kill companies. Instead, we project conservatively and work to outperform what our investors expect. Great deals aren’t found, they are made. Our underwriting teams are constantly looking into new opportu- nities for our investors, and we are extremely selective in the deals we
actually present for investment. To give that some context, since Janu- ary 1, 2021, we have already under- written over $2.5 Billion in potential assets, all a part of searching for the best deal for our investors. When we do find a winner, we formulate a spe - cific plan all the way to disposition. That means we know who our team will be onsite, what upgrades and improvements we will be making, and even what our exit plans will be. It is hard for me to imagine my life without Rockstar Capital and this incredible team I’ve surrounded myself with. Multifamily real estate changed my life’s trajectory and cre- ated generational wealth that I will be able to pass on to my boys. I have already far surpassed any person- al expectations of myself I had, and now, I’m working towards the legacy I can leave. There’s no limit to what I can build with Rockstar Capital and I have the team around me that makes me never want to do that alone. We are out to change the lives of our investors, team, and residents, one deal at a time. To learn more about Rockstar, please visit www.rockstar-capital.com.
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