Boston Brick & Stone - January 2019

SERVING THE GREATER LOS ANGELES AREA

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

2005 Lincoln Ave., Pasadena, CA 91103 | 626-296-7700 | www.bostonbrick.com

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3 Resolutions Every Business Should Make in 2019

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Why Acknowledging Customer Churn Is Key to Success in 2019

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Rock-Solid Review

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The Best Skiing Destinations in the World

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Peanut Butter and Berry French Toast

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Why Start the New Year in Winter?

Why January?

The Origin of New Year’s Day

The month of January kicks off by welcoming the new year — there are countdowns, fireworks, and of course, the ball drop in a freezing-cold Times Square. But why? Why do we start our calendars when much of the U.S. is in the dead of winter? Why January? The short answer is Julius Caesar and Roman politics. The calendar had long been a political tool in Rome. Depending on who was in power, Roman pontifices would add or subtract entire weeks from the year, manually adjusting the term limits of elected officials. As you could imagine, this caused a lot of chaos, because months frequently slipped out of time with the changing seasons. After becoming emperor, Julius Caesar brought about some much-needed reforms. Inspired by the Egyptian solar calendar, Caesar fixed the Roman year at 365 days and instituted the leap year to keep months aligned with the solstices. He moved the new year from the spring to the day that elected officials traditionally began their year-long terms, Jan. 1.

beginnings? Under Caesar and subsequent rulers, the Roman Empire expanded its reach, carrying its calendar with it. While much of Europe adopted Caesar’s calendar, New Year’s Day remained a hot-button issue for centuries. Thanks in part to the spread of Christianity and to the colder conditions in Northern Europe, there was a lot of resistance to the January start date. Religious leaders saw it as a pagan holiday, and much of Europe chose to restart the calendar on March 25, during the Feast of Annunciation. Much of Catholic Europe officially recognized Jan. 1 as the start of the new year after Pope Gregory reformed the solar calendar again, correcting certain mathematical errors made in Caesar’s day. There were still holdouts, however. In fact, England and its American colonies continued to celebrate New Year’s Day in March until 1752. So there you have it — we were very close to having our fireworks celebrations in lovely spring weather. Ultimately, the ubiquity of the Gregorian calendar won out, as the demands of our increasingly interconnected world made a shared calendar a necessity. So if you struggle to start your New Year's resolutions this winter, blame Julius Caesar.

This choice carried spiritual significance, since January was named for Janus, god of doors and gates. What better month to celebrate new

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