P+PB Marketing Campaign Amplifies Essential Products
packaging industry, up seven points over the five-year av- erage. 84 percent view paper-based product packaging as an essential part of everyday life, up 14 points over the five-year average. 77 percent think more highly of compa- nies that package their products in paper-based packag- ing, a 14 percent increase over the five-year average, and a 33 percent increase since the start of the campaign in 2015. “At a time when the world quickly adapted to staying home and social distancing, online shopping and local food and grocery deliveries offered much needed solu- tions. Our data shows that consumers prefer paper-based packaging now more than ever. It’s safe, reliable and has brought the world to our doorsteps,” Mary Anne Hansan, P+PB president said. “In the past, people couldn’t wait to see what was inside of the package, but it seems this year they report appreciating what’s on the outside – the hum- ble, easily recyclable box.”
In a year like no other, consumers experienced a transition to online shopping, learning, and working, but those aware of the Paper & Packaging – How Life Unfolds campaign reported double-digit boosts in positive attitudes and per- ceptions of essential, sustainable paper and packaging products. New data from Isobar, a renowned market re- search company, revealed that consumers aware of the campaign prefer paper-based product packaging nearly 2 to 1 over plastic; and, 33 percent, or one in three, avoid plastic product packaging if they can. The Attitude and Usage Tracking (A&U), conducted by Isobar in November 2020, measures the results of the Pa- per and Packaging Board’s (P+PB) campaign and shows that 86 percent trust the products made by the paper and
Isobar’s 2019 Segmentation study for P+PB showed that 84 percent of consumers expressed concern over the environment; however, natural, paper-based materials offer a recognized antidote, with A&U data show- ing that 86 percent report corrugated boxes are easy to recycle and 87.3 percent agree- ing that recycling paper-based products is still worthwhile. The campaign continues to generate awareness for paper and packaging, gener- ating more than 132M video views. Relevant content on www.howlifeunfolds.com attract- ed 2.8M visits and downloads from the web- site were up 116%. Visit www.howlifeunfolds. com for more information about the findings. AICC Adds Online Course: Corrugator Roll Audit AICC, The Independent Packaging Associa- tion, has released a new free online course for members, Corrugator Roll Audit. Chris Engels, Production Manager of AICC member Tiruna, demonstrates the proce- dures for proper measurement and mainte- nance of corrugator rolls to ensure consistent production and longer roll life. An audit is in- cluded for download. As with all AICC Pack- aging School courses, Corrugator Roll Audit includes quizzes to ensure comprehension. The catalog of free online packaging courses is now over 80, with nearly 20 trans- lated into Spanish. More courses are added each month. Additional information about AICC online education can be found at www.AICCbox. org/PackagingSchool .
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www.boardconvertingnews.com
February 1, 2021
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