Job Description
OVERVIEW: Our Brand and Campaigns Manager will be responsible for developing our consumer proposition, implementing, tracking and optimising our marketing campaigns across all markets. From conception to execution; the role will be accountable for developing the strategies and marketing initiatives to lead successful marketing campaigns. As an individual, you’ll be a creative force to be reckoned with; confident in proposing innovative ideas and always thinking about current ways to grow our market share and ensuring we sell every bed in our portfolio. RESPONSIBILITIES: BRAND RECOGNITION • You’re our brand guardian, owning its growth and development, ensuring all consumer facing marketing communication on and offline is aligned to our Brand ethos. • Become an expert in the product we offer; on each location we offer and the benefit to our existing and new customers of living with Student Roost. • Ensure the visual identity and brand values retain integrity in any and all campaigns and messaging. • Develop creative messaging that showcases each property and location and ensures we stand out in often crowded marketplaces. • Work with our brand guidelines to ensure each UK location is marketed to the highest standard and effectiveness. • Lead our consumer PR agency to ensure they know who we are and grow our brand penetration, ensuring they are fully supporting our properties to drive unique PR opportunities and fully aligned to our sector. • Be the eyes across the multichannel marketing collateral.
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