MARKETING • Lead the strategy and planning and execution of all promotional campaigns alongside your Digital counterpart, for the brand, including: o Resource management o Collateral o Experiential marketing concepts o Email o Social media o Online content optimisation o User experience and booking journey • Develop and constantly evolve a marketing plan for each property and location in the business, collaborating with your digital counterpart to bring the whole marketing landscape to life. • This role is a key business partner to our Regional Operations Managers who you will support in ensuring every bed is sold through targeted creative campaigns and sales activities. • Leads the mobilisation of our new acquisitions or developments, ensuring our knowledge of new markets is obtained early in the process, this role will lead on the full end to end campaign process from show flat to first arrival. • Develop key strategic partnerships from across the university/education landscape to promote Student Roost and drive our commercial success. • Develop an annual business calendar of highly engaging, retention-driving campaigns for each location, working with each market to ensure appropriate timing. • Work closely with key stakeholders to develop new campaigns and initiatives, tailored to the needs of the market or sales cycle. • Maintain an elevated level of understanding and appreciation of the national and local geography, demographic and segmentation; ensuring clarity of message tailored to relevant groups. • Contribute to our competitor and target market analysis. • Leading of the branding of email marketing campaigns to support a regular schedule of communication. • Effectively manage all external offline agencies that support Student Roost deliver its proposition to market • Working with Head of Digital Marketing ensure we have full analytics of campaign performance and ensure we are continually looking at ways to optimise campaign performance and incorporation into future marketing plans. • Working alongside our in-house digital team, develop and coordinate our email campaign strategy and activity.
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