ROI & BUDGET
• Own the offline annual budget always looking at ways to ensure activity is timely and impactful and that activity converts into sales. As a budget holder, you will be responsible for the budget delivery and will regularly input to routine reforecasting activity. • Ensure all marketing spend is in line with budget and is providing best value for money, across all properties. • Be prepared to business plan any new initiatives and to be able to demonstrate ROI for all activity we undertaken, whether budgeted or unplanned. • Partner with Regional Managers, Area Managers and Operations Managers, ensuring where spend is required from local P&Ls its effective and in line with our Brand. PEOPLE & COMMUNICATION • Always conduct yourself in line with our culture and values, as a leader in our business. • Champion ideas among your team and the wider business, be open to fair critique of campaigns and messaging. • Work in partnership with the Head of Digital Marketing to ensure we have a consistent tone of voice across all of marketing channels and consistent messaging. • Collaborating with colleagues on-site at each asset to roll out campaigns and gather feedback, as we are always looking to do thing that little bit better next time. HEALTH, SAFETY & COMPLIANCE • Top of your agenda at all times; practice an unrelenting approach to safety and welfare by adherence to any and all safety policies and processes in our organisation. • Develop an understanding within your respective function for all statutory and legal accountabilities we hold; furthermore, ensure that our teams understand why we perform such duties and encourage an environment where safety and welfare is never overlooked. • Create an environment whereby all team members feel confident and comfortable in raising any concerns about our properties or our practices as it relates to Health, Safety and welfare. • Ensure we hold ourselves to the highest standards as it relates to Customer data, consent and retention.
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