SHATTERPROOF NEWSLETTER
OCTOBER 2019
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weekdays and weekends, but I was also excited. I knew that if I prioritized really well, I could make it all happen. I learned a lot about prioritization in the process. When it’s soccer season, I have to be even more structured with my day. Anything that needs to get done that day is prioritized, and I tackle it first. If I can’t get to something, it goes to my team. The time compression forces me to delegate a lot more. Normally, I try to have my hands in everything, and it’s a good reminder to trust my team with the projects I give them. When soccer season ends, I pick back up some of the things I passed off, but not everything. Delegating some projects frees me up to do more work on the business. Several years ago, I never would have dreamed that I could take on something like this. As any parent knows, balancing your personal and professional responsibilities is a constant juggling act. To make my coaching side gig work, I had to get super organized. I also had to trust my team and know they have my back. It’s been so fun to watch my son play his senior year of soccer. I know this is a special time. Seeing my son and his team out on the field during practices, I notice little improvements they make over the course of a season. For some, they’ve become more agile dribblers, able to take the ball down the field without the need to glance down at it. Others have gained confidence in their play, now feeling comfortable taking the shot when they’re in a good spot. As they play together, the team’s communication gets better, too. It’s very similar to the way a work team functions. You work together to achieve a shared goal, overcoming obstacles and getting better at communicating and giving feedback to one another. You celebrate wins and go back to the drawing board after a loss, determining what tripped you up and where you can do better next time. Last night, I got home after an exciting game. My son scored the game-tying goal, and we went on to win in penalties. It’s so much fun to be part of the winning team, but it’s equally awesome to see all the small victories that lead up to that moment. – Scott
HOW TO PRIORITIZE LIKE A BOSS BE A TEAM PLAYER
O ne fall afternoon three years ago, when my son was a sophomore in high school, I dropped him off at soccer practice and turned to leave. I scanned the field as I was walking away and noticed there were 18 kids to the one coach. “What’s going on? Where’s your assistant?” I asked the head coach, who’s a good friend of mine. He usually had at least one other coach out on the field with him. “He got another job last minute,” the coach told me. “It’s just me.” Mulling it over for a few seconds, I said, “I’d be happy to help.” I was thinking I’d just volunteer until they found a replacement. The next day, I got a call from the head coach: He’d been authorized to bring me on as the assistant coach for the varsity team. Prior to this, I coached my kids throughout elementary school and for rec leagues. I played soccer growing up but switched to football when I got to high school. I knew this would be a fairly big commitment, being there for after-school practices and games on
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REIGNITE YOUR PASSION LESSONS IN INNOVATION FROM HENRY FORD
CONSUMER-FOCUSED Ford realized cars were unreliable and unaffordable to most and set out to change that. After developing the first moving assembly line, Ford lowered the price of cars and made them accessible for people outside the upper class for the first time. As long as you keep the consumer and their needs in mind, you’ll find ways to make their experience better and increase your success. SMALL CHANGES, BIG IMPACT Unlike many companies today who sacrifice quality for quantity, Ford found ways to focus on both. He looked at how cars were actually made and found that, if he could build more cars within a certain time frame, he could pay less per car, per worker. Thus, the moving assembly line was born. When looking for ways to innovate in your industry, rethinking even the smallest, simplest details can make a huge difference for your business. You may not be able to reinvent the wheel, but who said you couldn’t reinvent the brake pads? Henry Ford may have changed the automobile industry forever, but you don't have to go to such lengths to innovate in your own. The next time you find yourself uninspired or stagnant, look to those who made your industry what it is today. You might just find the inspiration you’ve been searching for. deal gone bad. Afterward, she reached out to a millionaire mentor to talk about what she could have done differently. “You only did one thing wrong,” the mentor told her. “You didn’t get legal advice. You didn’t get your contract ironclad.” Scott points out that business owners often have a blind side. They’re good at what they do, but they don’t know how to do heart surgery, clean teeth, or create legal contracts. They often think they know more than they do. Calling or meeting with a lawyer who knows you allows them to enlighten you very quickly about crucial decisions you're going to make. Havenwood’s takeaways? “I now have two lawyers on speed dial,” she says, reaffirming that, in business, it’s part of the process. Just like you do your taxes and rely on your tax advisor to get them in order, you need to have legal documents in place to protect your business and a business attorney you can trust to make that happen.
As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much to do, it’s easy to lose sight of your initial vision for your company. If you’re stuck in a rut, know that you’re not alone. Plenty of the most successful entrepreneurs have endured the same struggles and, with a little ambition and a lot of creativity, came out on top. Take Henry Ford, for example. Henry Ford made the automobile accessible and appealing for the common citizen. This ignited interest in the market from consumers and manufacturers alike, which led to innovations like air conditioning and other appliances we can’t imagine living without today. There were some key factors that played into his success, and, if you apply them to your own journey, you could gain a new perspective and be inspired to create and innovate in your industry.
DON’T WAIT UNTIL THERE’S A FIRE TO PUT OUT PODCAST EMPHASIZES THE IMPORTANCE OF EARLY LEGAL ADVICE
Recently on the entrepreneur-focused podcast “Like a Boss,” Heather Havenwood spoke with our own Scott Reib about the importance of meeting with an attorney and creating an ironclad structure for your
business. Here are some of the key takeaways from their conversation.
Heather Havenwood is an experienced businessperson and entrepreneur, yet she still struggled to know why or when it was necessary to seek legal advice. “As someone in business, if things are not on fire, I won’t call them,” she says. Scott emphasizes that, as an attorney, he can usually put out the fire, but it’s going to be very expensive. Havenwood can relate. Several years ago, she experienced a bankruptcy because of a business
You can hear this episode of “Like a Boss” in full at ReibLaw.com/podcasts.
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3 BENEFITS OF SUBSCRIPTION SERVICES
SAVING CONSUMERS TIME, HEADACHES, AND MONEY
CONSISTENCY Trying new things can be great, but it’s not so great when you’ve gotten razor burn for the 12th time after trying out every different type of razor at the store. Finding a product that you love and know is going to deliver every time, on time, takes the guesswork out of everyday routines. In today's busy world full of endless choices, having consistent things you can rely on, whether it be your cup of coffee or the team you interact with, can be a big source of relief. SIMPLICITY Have you ever found yourself scrambling (and starving) after work, trying to figure out what you’re going to make for dinner? Food service subscriptions, for example, take the “What’s for dinner?” guessing game out of the equation. For anyone looking to save time, stress, and finances (especially in the long run when time is money), a subscription can make life easier and help simplify many of the tasks you already do.
It’s 5 in the morning, and you’re about to brew your first pot of coffee to jump-start your day just like you always do. Going to your cupboard, you reach for your coffee and realize someone is punking you, you’re in a horror movie, or it’s going to be a bad day — you’re out of coffee. The looming threat of such a nightmare is the reason many coffee companies have turned to a subscription model, and the endless benefits of these types of services make them a no-brainer for consumers who want to make their lives easier. DEPENDABILITY Like the coffee example illustrates, running out of something or realizing your favorite product is no longer being made can be a big source of stress and anxiety. Subscriptions offer a product, and
in many cases a team, that you can depend on. You know when and how to access the product. Becoming a subscriber also means you’re part of that community and have access to all its perks.
MISO CARAMEL APPLES
Inspired by Bon Appétit
INGREDIENTS
• 4 Granny Smith apples • 1/2 cup raw pistachios • 1 1/2 tsp plus 1 cup sugar • 3 tbsp sesame seeds • 2 tbsp white miso, divided • 4 Popsicle sticks
• 2 tbsp light corn syrup • 1/4 cup heavy cream • 1/4 tsp kosher salt
DIRECTIONS
'5 PROVEN STRATEGIES TO SHATTERPROOF YOUR BUSINESS' Fact: 1 in 3 businesses has been hit with a lawsuit or threatened with a lawsuit over the past three years. This book lays out five proven strategies that, when implemented properly, will absolutely protect you and your hard-earned assets from any possible legal action. Visit ScottReib.com/books to order your copy today!
1. Heat oven to 275 F. 2. In a food processor, pulse pistachios and 1 1/2 tsp sugar. Add sesame seeds and 1 tbsp miso, pulsing until miso is fully broken up. Spread evenly on a rimmed baking sheet. Bake for 15–20 minutes and let cool. 3. Meanwhile, insert a Popsicle stick into the center of each apple. 4. In a saucepan, bring corn syrup, 1 cup sugar, and 2 tbsp water to a boil. Boil for 5–7 minutes, swirling infrequently, until caramel is a light amber color. 5. Add cream and salt to caramel, whisking to combine. Transfer to a large mixing bowl and quickly whisk in remaining miso. 6. To assemble, first roll apple in caramel, then in pistachio mixture, before resting on greased baking sheet. 7. Let cool 30 minutes and serve.
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Prioritizing Everything on Your Plate INSIDE THIS ISSUE 1 2 2 3 3 4 How Henry Ford Innovated His Industry Scott Reib Gives the Scoop on ‘Like a Boss’ 3 Benefits of Subscription Services Miso Caramel Apples The Meaning of Dia de los Muertos
DIA DE LOS MUERTOS A CELEBRATION OF LIFE
FULL OF LIFE Though the name might lead you to believe differently, Dia de los Muertos is a joyous time. If you visit Mexico during the holiday, the air is filled with music, and the streets are full of dancing and color. Instead of a sorrowful mourning of the dead, it is a vibrant, joyous celebration of life. Intricate altar displays, called ofrendas, honor the spirits of relatives who’ve passed. Families fill them with photographs and the relatives’ favorite food and drinks. It’s believed that during Dia de los Muertos, the boundary between the living and the dead is lifted, and for one night only, spirits come back to visit and enjoy what their families have set out for them. Today, the multiday celebration takes place throughout Central and North America. As tiny Batmans and Skywalkers add the final adjustments to their costumes, other families clean their homes and prepare to honor the spirits of their loved ones. And in today's beautiful blend of cultures, many families celebrate both holidays.
Despite the common misconception, Dia de los Muertos is not an offshoot of Halloween. While the two holidays
often happen simultaneously, Dia de los Muertos (Day of the Dead) is a Mexican holiday that originated with the indigenous people of Central America, including the Aztec and Mayan civilizations. Each year, they gathered and gave offerings to their dead. When the Spaniards came to Mexico, they fused the indigenous celebrations with their traditions of All Saints’ Day (Nov. 1) and All Souls’ Day (Nov. 2). ANCIENT BEGINNINGS Ancient Mesoamerican civilizations viewed death as a beginning rather than an end. This was likely tied to agricultural practices and the seasons, with crops dying in the winter and being reborn in the spring. Dia de los Muertos evolved from those roots and is now observed throughout Mexico and the United States. It’s a time of remembering your loved ones by celebrating their lives.
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