What to Say on Social Media Understanding the policies that protect your business
with Kevin Sommer Senior VP of Business Development
Social media. Either you love it or you hate it. The funny thing about social media is that everybody is an expert. I conduct job interviews almost weekly. I look at the résumés that come in and it’s funny how many people list that they’re a social media guru because they have a Facebook account. With all these different opinions about social media, it can be tough to help everyone understand why Melaleuca does things the way we do and why we are who we are. I was interviewing a young woman the other day and she said, “I was looking at Melaleuca’s social media presence and I feel like if we did this, this, this, and this, Melaleuca could become a household name.” That’s exactly what we don’t want. I’m certain someday Melaleuca will be a household name, but we want to get the word out by word-of- mouth, not by blasting on social media. When you approach somebody for the first time, we want them to say, “Mela what ?” Otherwise, if they’ve seen posts about Melaleuca blasted all over social media a bunch of times, they think they already know everything there is to know about Melaleuca. They’ve already formed an opinion. The opportunity for you to paint the picture of what Melaleuca really is and who we are is lost. Use social media to build meaningful relationships—the same way you would in real life. The first time you talk to someone in real life, you don’t immediately ask them if they are interested in a business opportunity or tell them how much you make. First, build the relationship and get to know the person. Discover their needs and then help them see how Melaleuca can help.
30 NOVEMBER 2018 | MELALEUCA.COM
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