Be consistent with what people expect. When someone friends you on Facebook, what do they expect to see? Why did they friend you? They didn’t do it to hear a business opportunity. Your personal page should feel like a glimpse into your personal life—not a commercial. Post things your friends who don’t have a Melaleuca business would post. None of your contacts should be able to identify you as a Melaleuca Marketing Executive by your public social media presence—whether that’s an individual post or by reading between the lines on many of your posts. Sometimes some good-meaning builders who have learned bad habits in other places come here and they can fall into some traps because they don’t know better. We rely on our leaders to make sure everyone on their team understands how Melaleuca is different so they don’t fall into any of those traps. Every public communication you make impacts all Marketing Executives and their reputation as a whole. It only takes one or two people to mess things up for all of us. That’s why we’re serious about making sure we have a healthy, growing business and a great opportunity today and 50 years from now. Before you post something, ask yourself why you’re posting it. If your goal is to have someone immediately message you or comment wanting to know more, STOP. That’s the wrong approach. If your intention is to foster relationships and create genuine curiosity so YOU can proactively approach your contacts when the time is right, then you’re on the right track. My job is to make sure we’re not taking any shortcuts that will damage this business in the future. For over three decades, Melaleuca has been careful to make sure that overzealous Marketing Executives do not “burn the fields.” That’s why the message of Melaleuca is as fresh today as it was in 1985! If you are serious about building a business to last a lifetime, you will have that opportunity. We will get there together.
31
NOVEMBER 2018 | MELALEUCA.COM
Made with FlippingBook Online newsletter