Fear of
in DrinkingWater Is Driving U.S. Consumers to Buy HomeWater Filters “Forever Chemicals”
The U.S. residential water treatment market reached revenues of over $2.2 billion in 2020.
Concerns regarding emerging contaminants and rising customer expectations of drinking water quality are drivers for home water filters in the U.S. Customers are becoming increasingly aware about contaminants in their water supply. Additionally, ongoing media scrutiny regarding poor quality water, waterborne illness outbreaks, boil water advisories, and emerging contaminants like per- and polyfluoroalkyl substances (PFAS) are creating awareness among customers. PFAS are a family of ever-expanding, complex man made compounds also known as “forever chemicals” that have leached into our soil, air, and water. There are nearly 5,000 different types of PFAS found in various products like nonstick cookware, food packaging, cleaning supplies, paints, waterproof jackets, fire-fighting foams, carpets, and more. Another key driver for the residential water filter market is home remodeling. The pandemic has created a surge in do-it-yourself (DIY) home improvement projects. Additionally, the home remodeling market was buoyed through the pandemic as owners spent a considerable amount of time at home and realized the need to update or reconfigure their homes. More sophisticated technologies, like reverse osmosis (RO) for instance, is receiving increased attention as it is more effective against emerging contaminants. RO systems cater to an increasing number of end users that are aware about emerging contaminants and tap water quality issues – notes Shilpa Tiku, Chief Research Officer and Partner at Verify Markets.
Made with FlippingBook Digital Publishing Software