AI Marketing Research Report

In this case, respondents across all age and gender groups preferred an AI-generated text to the one written by a content marketer. We asked ourselves: why? ChatGPT came up with a name for the app, which probably made the text seem more relatable. Additionally, the AI used a lot of heavy terminology and listed a bunch of functionality of the imaginary app in our assignment – that could trigger people to believe that a description like that could answer all of their questions. On the other hand, the human text is centered around the value of the app for other humans rather than its various supposed functions, so we can clearly see why 42% of respondents inclined toward that option.

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