Foreword
AI has been one of the most impactful developments in the marketing industry, and in many others, in the past few years. Not only that, it’s also become a rising point of concern. Will AI replace marketers, designers, and other specialists? Are we all doomed? With tools like ChatGPT and Midjourney seemingly in their prime, we have every reason to worry. Yet the fact is, AI simply means change , which can be scary. But change is the constant drive of marketing, and the force behind good content.
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